HubSpot, the CRM platform for scaling companies, has announced that Dan Bognar has joined the company as Vice President of Sales & Managing Director for the JAPAC region.
What does Bognar bring to HubSpot in the role?
Bognar joins HubSpot with over three decades of tech sales, business consulting and leadership experience gained through his work at Salesforce and DocuSign, where he’s held positions as EVP & COO and JAPAC Group VP of Sales & General Manager, respectively.
“I’m honoured to be joining the HubSpot team here in JAPAC. I have long admired HubSpot for its easy-to-use product, strong hybrid culture, talented employees and executive leadership,” says Dan Bognar, Vice President & Managing Director JAPAC at HubSpot.
“I’ve always been focused on helping scaling businesses unlock their full potential, and this philosophy mirrors HubSpot’s mission to help businesses grow better. So, joining the team was an easy decision and felt like the right next step. I am humbled to be able to lead the fast-growing JAPAC and look forward to connecting with clients, partners and employees.”
Effective immediately, Bognar’s role will see him driving business growth, in partnership with HubSpot’s JAPAC leadership in marketing, sales and services, and leading HubSpot’s Sales organisation. He will play a critical role in ensuring that HubSpot continues to enable thousands of organisations across Japan, Singapore and Australia to grow better.
What does the appointment mean for HubSpot?

“The global CRM market is projected to reach AU$217B by 2029, and within this market, HubSpot continues to prove itself to be the CRM platform of choice for scaling businesses. There’s no denying that JAPAC is a scaling region, with over 15,000 HubSpot paying customers in the APAC region alone,” said Christian Kinnear, Chief Sales Officer at HubSpot.
“It’s for this reason that we’re committed to supercharging our regional team with Dan’s appointment, and I look forward to the next exciting phase of growth under his leadership.”
“JAPAC is a vital growth market for HubSpot, and Dan brings significant experience across both the channel and enterprise segments and across multiple geographies. This experience, combined with his successful track record will be crucial as we continue to grow and partner with brands like Agoda, LJ Hooker, Sendle, Vinomofo and Humanitix,” Kinnear further said.
“We’re excited to welcome Dan to the team. He brings cross-functional expertise to HubSpot that will be instrumental in aligning our flywheel teams and delighting our JAPAC customers.”