Flexible workspace provider Hub Australia opens 15th site in Sydney

John Preece, Chief Property Officer at Hub Australia

Australia’s premium flexible workspace and building hospitality provider, Hub Australia, has made another accomplishment by securing its fifteenth site at the state heritage listed building at 44 Martin Place in Sydney — inherently raising the bar for workplace experience on a worldwide scale when the flagship for the local pioneer of flexible work opens in mid-2023.

What are the details of this new Hub Australia site?

The 400-desk site, located in Sydney’s iconic Martin Place, will bring together a world-class premium business lounge, an exquisite apertivo bar with menus curated by very notable chefs, mixologists and sommeliers, unforgettable personalised cultural experiences, a lifestyle concierge, and to top it all off an exclusive business and executive networking community.

Designed by architects Hassell, the Hub Martin Place aims to redefine the workspace experience for the next-generation of technology-savvy, health-conscious and modern-thinking global professionals. Across the three floors, premium amenities will include a serviced café and bar on level one operated by the Hub and open to all tenants of the building, a business lounge, bookable meeting spaces and a range of seat desk and private office configurations.

Hub’s in-house property team brokered the deal directly with owner Gwynvill after discussions regarding the site commenced five years ago. Hub identified the site as a strategic location in its expansion plans, aligning with the desire for buildings that offer a unique workplace and hospitality experience, set in locations with abundant transport and cultural infrastructure.

What were the executive remarks on the new site?

John Preece, Chief Property Officer at Hub said: “Our aim is to provide a new sophisticated offering space that competes with the best around the globe, as we continually strive to provide the best premium workspace experience for our customers. Hub Martin Place is the next big thing, the next evolution of the ultimate workspace experience here in Australia.”

“The incredibly high industry demand for premium workspaces in Sydney is showing no sign of slowing down, and this new flagship site responds directly to the expectations of next-generation professionals who are embracing new ways of working and expect a holistic, engaging and seamless workspace experience that goes beyond desks and square metres.”

“Our focus at Hub Australia continues to be on driving the evolution of building hospitality and flexible work in the country, and this site is the culmination of over ten-years of planning, experience and expertise in the local market combined with expert global best-practice.”

Rebekah Murphy, Chief Experience Officer at Hub said: “Hub Australia’s trademark hospitality-led service and commitment to best-in-business amenity management will curate a customer experience that is unsurpassed for all the members of the Hub Martin Place. We strongly believe that offering corporates a private, bespoke, and sophisticated premium workspace will help them thrive and also attract and retain talented staff in a competitive environment.”

“Hub Martin Place will definitely deliver a new level of personalised service for its members, with tailored executive wellness programs and lifestyle concierge services integral to its offerings. The workspace experience will also extend beyond the confines of Hub’s levels to activate Martin Place at a precinct level, bringing in lifestyle and cultural partnerships, to facilitate spaces and platforms for business leaders to gather, work, connect and socialise.”

The exclusive nature of the state-heritage listed building, along with its strategic central location and transport infrastructure is almost irreplicable in any other Australian city. This makes it an enviable and ideal place to work for a range of high-end financial, technology, legal and blue-chip organisations demanding flexible workspaces in Sydney and countrywide.

The state-heritage listed building’s refurbishment will definitely offer advanced, high performing systems and is designed to achieve several sustainability targets including a 5 Star NABERs Base Building Energy rating and 4 Star Green Star Design and As Built rating.


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