Hub Australia appoints Rebekah Murphy as Chief Experience Officer

Rebekah Murphy, Chief Experience Officer at Hub Australia

Premium flexible workspace and building hospitality provider Hub Australia has strengthened its customer experience team with the appointment of Rebekah Murphy as Chief Experience Officer. The move comes as Hub focusses on expanding its workplace products and experiences across capital cities and local communities nationally, as well as evolving member experience and workplace strategies in line with the changing nature of work post-pandemic.

What does Rebekah bring to Hub Australia in the role?

Rebekah will oversee Hub’s marketing and champion premium customer experiences; directing the strategy for the country’s premium flexible workspace brand and helping Hub steer the future of work in Australia. Prior to stepping into her role with Hub Australia, Rebekah was Director on the Executive Leadership Team at Diversified Communications Australia, who’s portfolio of brands include Mumbrella, Total Facilities and AOG Energy.

During her ten-years with Diversified Communications Australia, Rebekah worked across various areas of the business from commercial and business strategy through to product development, hospitality-led customer experience, marketing, and brand management.

In her previous role, Rebekah Murphy played a critical role in shifting the business to a digital-only model during the pandemic, as well as preparing brands for the post-pandemic recovery.

Hub Australia CEO and Founder Brad Krauskopf said: “Rebekah is a seasoned marketing and customer experience leader, bringing 20 years of extensive experience to the Hub Australia team. As we look to grow our business, products and footprint nationally, hospitality-led customer experience and an industry leading approach to this is going to be vital.”

Brad Krauskopf, Chief Executive Officer, Hub Australia

“Rebekah’s ability to deliver innovative product strategies which identify new opportunities whilst navigating ever changing market challenges will be crucial as we evolve our offering and shape the future of workplaces in Australia,” Brad Krauskopf further commented.

What are Rebekah’s thoughts on the new role?

Rebekah Murphy commented: “I’m joining the Hub Australia team at anexciting time for the business, and also wider flexible work. Hub has played a pivotal role in the future of work conversation in Australia over the past decade and is uniquely positioned to help businesses tackle the evolution of their workplace strategies and experience in the coming decade.”

“With a strong marketing and product team already in place and an attractive market offering, one of my focusses will be on new product opportunities such as the new ‘Hub Local’ flexible work strategy which will see us partnering closely with communities at a regional and suburban level, as well as elevating our digital experience for customers.”

“As the future of work remains a key priority for businesses, we will also be looking at strategies to leverage our internal expertise and data on employee experience, space utilisation and design. There is a exciting opportunity to make this readily available for the market, ultimately helping businesses inform their own workplace strategies,” Rebekah said.