Hub Australia and Generator to offer largest co-working offerings in ANZ

Brad Krauskopf, Chief Executive Officer, Hub Australia

Hub Australia and Generator – the flexible workspace providers in ANZ respectively – have joined forces to enable one of the largest international coworking offerings in the region. An innovative pilot trial will see all 13 premium sites by Hub Australia and all five by Generator opened with reciprocal complimentary access to almost 8,000 members combined.

What does the partnership mean for the two firms?

The six-month partnership starting from aims to enable trans-Tasman hybrid work and business growth opportunities, as corporate travel ramps up in the region. Generator has seen a rise in the number of members travelling to Australia for work trips, with 30% of their members identifying as multinational firm. They have seen a 100% rise in overseas visitors booking day passes in Auckland and Wellington since New Zealand’s borders reopened.

Hub Australia has also seen a significant increase in day pass users from multinational and global companies. Hub Australia’s latest partnership follows an ongoing commitment with WOTSO, which sees members receive access to numerous suburban work-near-home offerings, in response to growing demands for a fully flexible work experience.

Hub Australia delivers hospitality-led experiences across 13 premium flexible workspaces in Sydney, Melbourne, Brisbane, Canberra and Adelaide, catering to businesses of all size through the sophisticated amenities, future-ready technology and lifestyle facilities.

Generator has provided members of sites in six sites in Auckland and Wellington with unique, high-quality office that enables an inclusive working community for businesses. The initial phase of the hybrid work pilot is ongoing until April 1, 2023. Members of each company can access any Hub Australia and Generator space using complimentary day pass access.

What were the executives’ thoughts on the partnership?

Hub Australia Chief Executive Officer and Founder Brad Krauskopf said: “Our new alliance with Generator gives both companies’ members access to premium workspace in almost all major cities across the region. The combination of corporate travel returning coupled with the permanent shift towards liberated work preferences means we’ll see businesses and employees regularly operating from multiple major cities in both Australia and New Zealand.”

“Our corporate and enterprise customers recognise that they need to embrace flexible work to attract and retain talented staff – we believe that offering them a network of Trans-Tasman workspaces will help them achieve this.” Brad Krauskopf further commented.

Precinct Properties Deputy Chief Executive George Crawford said: “With New Zealand’s borders fully open, this is a great time to trial an international partnership that supports flexible working models. We’ve seen our occupancy levels bounce back and enabling face-to-face meetings ‘across the ditch’ is the next step in promoting business growth and success.”

“Hub Australia is the ideal partner for this venture, with their sites in key Aussie locations and an operating system that will ensure a seamless hospitality experience for our members.”