HP Australia announced that Ruben Ahmed is promoted to Director of Marketing, ANZ. Formerly Head of Marketing for Printing Systems, Ruben is now responsible for all consumer and commercial marketing across HP’s Personal Systems (PC) and Printing Systems divisions. Ruben represents HP’s marketing function on HP’s ANZ senior leadership team.
What does Ruben bring to his new role at HP Australia?
Ruben joined HP in 2017, quickly establishing himself as a dynamic creative and insights driven leader, delivering increased market share, and positively lifting brand perception through key brand initiatives, but has also introduced several data-led Customer Relationship Management acquisition and retention strategies, building new capabilities within the team.
Ruben has also been instrumental in transforming HP’s mar-comms function through deeper cross-functional integration. As HP has continued to deliver industry-leading innovations, Ruben has led category defining campaigns to introduce these to consumers.
The launch of subscription ink model, HP Instant Ink saw Ruben and his team partner with celebrity chef Manu Feildel to redefine the importance of print, generating significant paid and earned media reach and resulting in exceeded business targets for the subscription service.
Other recent initiatives include Big Little Heroes which focused on the mental health impact of COVID and lockdowns on children, through to circular economy partnerships with organisations Close the Loop and Planet Ark. Big Little Heroes was recognised by PR Awards Asia in 2021 with a Silver Award. Ruben will begin his new role effective immediately.
What is Ruben’s industry expertise?
As a leader and mentor, Ruben is passionate about empowering his teams to drive projects that enable true business growth through upskilling programs, start-up thinking methodologies and building a culture of test-and-learn experimentation.
Ruben has over 17 years of marketing experience. He has previously held roles at Telstra, IBM and Sony in brand marketing and performance marketing as well as product management roles across consumer, small business & enterprise segments.