The hospitality industry adopts QR code tech to ease staffing crisis

Justin O’Donnell, Chief Executive Officer at Doshii

The hospitality industry was among the hardest hit during the pandemic, and as businesses suffered from widespread shutdowns, those still standing scrambled to adapt to a new world order and adopt technologies that would see operators and the industry redefine itself.

Now, with the current staffing crisis, applicants at an all-time low and a 95,000 job deficit, venue operators are actively seeking out tech to create simple efficiencies that provide much-needed relief – and help them reimagine an industry that’s facing ongoing pressure.

How is the industry dealing with the staffing crisis?

Doshii, a hospitality tech scale-up and cloud integration platform, found that hospitality venues taking table orders from customers by QR code has grown 92% over the past year alone. Doshii has also facilitated more than $100m in orders over the past 12 months (an increase of 113%) as the sector embraces a range of new technologies to improve efficiencies, streamline their operations and manage the ongoing impact of staff shortages

The rapid growth in the use of hospitality apps comes as customer behaviour has shifted and guests have become accustomed to using tech such as QR codes during COVID. Doshii’s CEO Justin O’Donnell said: “Since the easing of restrictions late last year we’ve seen a major shift with the mainstream adoption of apps by both consumers and hospitality venues.” 

“QR codes have changed everything. We have seen a huge take-up of venues embracing customer-facing tech, including in-venue ordering (order-at-table) and payment options, and takeaway and delivery apps. After an exhausting few years, hospitality owners and operators are seeing the fragility of the business, and the vulnerability of their workers, more clearly, and are looking for ways to enhance the experience and take away the administration.”

“Consumers seek more convenience whilst venues are seeking to automate basic tasks like taking orders to free up teams to focus on customer experience in light of the staffing crisis.”

How effective is Doshii’s technology?

Reimagining hospitality with a renewed focus on guest and employee experience could reshape the industry. By integrating apps in one platform, Doshii saves hospitality venues from the complexity of juggling several apps and save time from having to re-key orders.

Since connecting the online delivery service Deliveroo to its Impos point of sale (POS) system through the Doshii platform, Melbourne based Advieh and Advi’s Falafels estimates it is saving 30 seconds per order by no longer having to manually rekey online takeaway orders.

“It takes around 30 seconds from the customer and staff to complete an order end to end. But with the Mr Yum and Doshii integration, once the order is complete and payment is made, the order’s sent to the POS via Doshii and prints out at the relevant area, reducing costs associated with staff,” explains Gene Kapaufs, Founder of Advieh and Advi’s Falafels. 

Yoni Kalfus, Founder of Shuk Cafe said “We were losing $600 per week, so $30k a year, just having people manage the flow of online orders from apps and the website into the kitchen.”

Backed by the Commonwealth Bank’s venture scaling business x15ventures, Doshii allows hospitality businesses to integrate all the various applications they use on one platform and gets them talking to each other via the point-of-sale (POS), helping the hospitality businesses increase their bottom line and allowing guests to enjoy a seamless hospitality experience. 

Doshii hosts 35 apps in its marketplace, spanning 10 categories including Pickup & Delivery, In-venue Ordering, Reservations, Rostering, Payment Methods, Gifting, Venue Management, Business Intelligence, Delivery Fulfilment and E-commerce. Signed partnership deals will see the business grow its venue coverage to reach over 80% of the accessible Australian market this year and continue to define the future of technology in the hospitality industry.