HKTDC Twin Jewellery Shows return with pomp showcasing latest trends

The HKTDC Hong Kong International Jewellery Show and HKTDC Hong Kong International Diamond, Gem & Pearl Show ran from 1st-5th March at the Hong Kong Convention and Exhibition Centre. With the global economy moving towards normalcy, exhibitors were enthusiastic to participate, with over 2,500 exhibitors from 36 countries and regions.

What were the highlights of the shows?

The HKTDC also organised 100 buying missions from 70 countries. A total of 20 pavilions have been set up – including those from the mainland, Taiwan, Japan, Korea, Singapore, Sri Lanka, Thailand, India, Türkiye, Israel, Germany, Italy, Belgium, Brazil, Colombia and the US.

Renowned jewellery industry organisations also returned, signalling the confidence of global companies in Hong Kong as a business platform. Exhibitors value the first trade fairs after the pandemic and bring a wide range of valuable and unique jewellery items to both shows.

This year’s Hong Kong International Jewellery Show features 17 themed zones, including the Hall of the Extraordinary, Hall of Fame, Designer Galleria and World of Glamour, showcasing high quality and distinct jewellery pieces from around the world.

What does the event mean for the jewellery industry?

The Hong Kong International Diamond, Gem & Pearl Show, held at the same time as the Jewellery Show, showcased the finest diamonds and pearls and quality gemstones and raw materials for jewellery from various origins in the Hall of Fine Diamond, Treasures of Nature and Treasures of Ocean. A number of seminars and parades were held during the twin jewellery shows to facilitate networking and keep participants abreast of the latest trends.

As the pandemic accelerated the adoption of e-commerce, jewellery retailers are increasingly using social media and e-platforms to promote their brands and expand sales channels.

To help companies adapt to the new normal, the HKTDC’s EXHIBITION+ hybrid model combines physical fairs, the Click2Match smart business-matching platform, online-to-offline seminars & forums (Intelligence Hub), and the Sourcing platform. EXHIBITION+ extends face-to-face interaction and promotion activities from physical exhibitions to online.