Hintsa Performance raises €5.1m to expand its holistic wellbeing solutions

Annastiina Hintsa, Chief Executive Officer and co-founder at Hintsa

Hintsa Performance, a high-performance coaching and wellbeing company, has raised €5.1 millions in new funding from notable investors, including ex-Unilever CEO Paul Polman, K5 Global, The Late Late Show host James Corden, and Charles Plowden, former joint senior partner of Baillie Gifford & Co, who will be the incoming Chair of the Board at Hintsa.

What is Hintsa’s market offering?

In addition to fuelling its global growth, Hintsa will launch a new mobile app, giving access to Hintsa’s science-based coaching methods to entire organisations and, eventually, consumers.

Hintsa coaching relies on proprietary methodologies built on the science of sustainable behavioural change to establish goals, support change, and maintain change long-term.

Hintsa’s holistic approach covers all the areas of health and wellbeing, from physical activity to sleep and recovery, mental energy, general health, nutrition, and biomechanics. At the centre of the method is the “Core”: an individual’s sense of identity, purpose, and control.

Hintsa also covers organisational wellbeing topics like culture, leadership, and ways of working, combining individual and organisational wellbeing for effective interventions. Tech will scale the reach to new user groups, ease access to a world-class coach, and create data around measurable outcomes and effective lifestyle interventions. The mobile app and wellbeing platform will first be available to companies and firms, and later to individuals.

Wellbeing has risen to the top of the agenda for individuals and leaders. According to a 2021 US survey by the American Psychological Association, 3 in 5 employees reported negative impacts of work-related stress, including lack of motivation, work effort, and energy.

44% reported physical fatigue – up 38% since 2019. Hintsa’s method has helped clients, from top executives to students, significantly improve their health. Hintsa clients have reported over 100% increase in ability to relax during breaks, reduced emotional stress, fatigue, social stress, and burnout risk after completing a Hintsa coaching programme.

What is Hintsa’s market reach?

Hintsa’s individualised coaching programmes are based on optimising health, wellbeing, and performance. The methodology has been perfected in demanding business and sports environments for over 20 years. Hintsa’s clients include CEOs of Fortune 500 companies, Formula 1 World Champions, and firms like Reckitt, Accenture, Deloitte, Nokia, and CGI.

In fact, winners of the last 16 Formula 1 World Drivers’ Championships were Hintsa clients, and 96% of F1 race victories over the past nine seasons have been Hintsa-affiliated drivers.

“Covid-19 has been a roller coaster ride. Reckitt’s compass guides us to put people first, and care is a key part of leadership. With Hintsa’s coaches, our senior leaders worked on goals like reducing stress, achieving better balance, improving sleep and recovery, and increasing daily energy,” says Sara Holton, Group Head of Talent & Leadership Development at Reckitt.

“Last year, 100% of coaching participants said they achieved positive lifestyle change, which is a great testament to the method and Hintsa’s coaches and specialists.” Holton added.

What were the executives’ thoughts on the funding?

“We are very excited to welcome our new investors to the Hintsa mission of better life, better performance for everyone. By harnessing the power of technology, we can make an even bigger impact on society where individuals are under constant pressures that make coping successfully in life difficult,” says Annastiina Hintsa, CEO and co-founder of Hintsa.

Commenting on the funding, Ed Beccle, co-founder of Hintsa said, “With the help of our investors, we will turn Hintsa into a high-tech coaching company the world has never seen before. Hintsa has already proven its services on the highest level of business and sports. Bringing these learnings to millions of people around the world is incredibly exciting.”

What were the investors’ thoughts on Hintsa?

”Companies need to operate as positive forces and promoting a culture of wellness is fundamental. Employee and stakeholder wellness is tied to performance. Those firms who do it right stand to gain an immense advantage from talent acquisition, retention, engagement, and results,” says Paul Polman, former Unilever CEO and investor via Manatu Partners.

“It’s a challenging time for firms, and employee wellbeing is more important than ever. Hintsa has a robust business and impressive client list. What excites us is the potential to scale the existing service with a next-generation digital platform,” said Logan Solomon from K5 Global.

“We are observing a clear tipping point with our customers and partners on a global level. Leaders increasingly recognise that when they invest in wellbeing, it also benefits the business. And we are confident that Hintsa is well-positioned as a strategic partner to help drive results, not only today but for years to come,” commented Charles Plowden.

Hintsa Performance is a wellbeing and performance coaching firm. It has served 500+ firms with over 2,000+ intensive coaching programmes. It’s clients vary from firms of a few hundred to 100,000+ strong. It has offices in London, Zurich, Abu Dhabi, Helsinki, and Zug.