Global Savings Group (GSG) and Pepper.com (Pepper) have signed a deal to join forces, combining the largest shopping community with Europe’s shopping recommendation and rewards company. The transaction marks the biggest deal in the industry in 2022 and creates a European Champion with a global footprint. GSG and Pepper will form a multinational tech firm empowering shoppers in over 20 markets to make more confident shopping decisions.
What does the partnership mean for the industry?
GSG and Pepper will jointly operate the largest shopping community, recommendation and rewards platform connecting brands and retailers with consumers across more than 2 billion purchase journeys annually. GSG and Pepper are both market leaders in their fields and have expanded their solutions and services through strategic acquisitions and organic growth.
After the 2018 takeover of the UK loyalty specialist Pouch, GSG acquired iGraal and Shoop, the French and German cashback brands in 2020 and 2021 respectively, and recently the US-based consumer brand and domain Coupons.com. Pepper has always shared GSG’s ambition to consolidate the fast-growing market and has expanded globally since 2014.
Today, Pepper operates market-leading social commerce platforms such as Dealabs, hotukdeals and mydealz. Together, Global Savings Group (GSG) and Pepper will continue to develop and leverage technology to build the leading platform of shopping solutions and services to constantly drive future growth in current and new markets and verticals.
What does the partnership mean for GSG and Pepper?
“We are incredibly excited about this industry-disrupting deal that reinforces our leading position in Europe,” commented Dr. Gerhard Trautmann, Chief Executive Officer of GSG.
“Together with Pepper, we will significantly enhance our ability to empower consumers and play an even more meaningful role in their daily lives which will open a wide field of development opportunities to shape the future of our industry together,” Trautmann said.
“We will create an impactful and more comprehensive portfolio of shopping solutions with huge benefits for consumers, brands, retailers and publishers at a scale that’s not possible anywhere else. We will increase our transformative impact and boost GSG’s growth.”
“Our primary focus has always been to offer the best and broadest of money saving solutions to our communities,” commented Fabian Spielberger, CEO of Pepper.
“Our collaboration with GSG will speed up this process significantly as it empowers us to branch out more. Combined, we have over 20 years of experience in helping people to make smarter decisions and together we will provide even more rewarding shopping experiences. Our loyal clients and many more to come will benefit from our combined contents and tech.”