Grub Lab brings Easter to life with its Augmented Reality Egg Hunt

Mick Carr, Chief Executive Officer and Founder of Grub Lab

Innovative hospitality tech company, Grub Lab is upgrading its offering for children by bringing Easter to life through the magic of AR. Grub Lab has now created a fun-filled AR Easter Hunt whereby kids will be able to search for Easter eggs in hospitality venues across Australia.

Grub Lab’s Easter Hunt is a hospitality venue focused experience to provide a family-friendly Easter that adds value to an industry recovering from the effects of the pandemic.

Grub Lab to give parents and kids a fun-filled easter

Venues will receive a pack which includes a cut-out of Hoppy the Bunny, AR activated Easter Egg stickers to hide around their pub or restaurant, posters, promotional digital screen for their TVs, plus a ‘How To’ video and instruction guide making the set up easy.

Kids or their parents can simply download the app and begin the search for eight Easter eggs around the venue. After each egg is scanned, kids can watch them as they are transformed into a 3D experience along with an exciting appearance of the one and only Easter Bunny.

Once all eggs are collected, kids are then awarded with prizes awarded by the venue like free meals, free drinks, chocolate eggs or Grub Lab’s Scan & Play activity packs. While the kids are on an Easter adventure, parents can enjoy food and have a moment to relax.

Despite two years of uncertainty within the hospitality sector due to lockdowns, the industry is finally beginning to regain some steadiness. Over 50% of Australians are eating at restaurants, the same amount as before the devastating COVID -19 pandemic.

This trend will grow as life returns to a post COVID normal. To help encourage families back into pubs and restaurants, Grub Lab’s Easter Hunt provides a solution to help venues cater to families which in turn gives them an opportunity to share their food and beverage offering.

Grub Lab hopes to build from SantaGram success

Easter is commonly known as a time for family gatherings, with 4 in 5 Australians celebrating the occasion each year, meaning this is an occasion not to be missed.

Mick Carr, Chief Executive Officer & Founder of Grub Lab commented: “Following the success of SantaGram at Christmas, we are really excited to be launching a similar Augmented Reality experience for families to attend hospitality venues and enjoy altogether this coming Easter.”

“We are also passionate about supporting the hospitality industry as much as possible. The Easter Hunt allows children to go on an interactive adventure and win prizes, bringing a whole other aspect of family entertainment to the venues in return.”

Grub Lab now begins their hunt for participating hospitality venues, making it available across 500 pubs, clubs, cafes and restaurants across Australia. Some of the venues already on board include Lonestar Rib House Orange, The Park Hotel Ballarat, Workers Sports Club Blacktown, CSI Club Ipswich and Workers Hubertus Country Club, Luddenham.

To register a venue for Grub Lab’s Easter Hunt visit: