Grovara partners with Dubai Global Connect, establishes Middle East HQ

Abu Kamara, Co-Founder and Chief Executive Officer at Grovara

Grovara, the wholesale experience, announces it has signed a lease agreement and become incorporated to do business in Dubai as part of a partnership with Dubai Global Connect (DGC), a wholesale market that facilitates business between international buyers and sellers.

The partnership between two will help integrate Grovara’s first-to-market digital global trading platform with DGC’s one-of-a-kind physical marketplace, providing unprecedented speed, reliability, and growth potential for DGC’s global wholesale buyers and sellers.

What does the partnership mean to Grovara?

Grovara will leverage its B2B online marketplace with DGC’s top showroom ecosystem for wholesale food, home furnishings, and fashion trade to supercharge CPG brands’ global distribution. Grovara’s digital platform automates global wholesale trade, enabling buyers to manage suppliers while showcasing and selling goods online and managing fulfillment.

“The future of trade is digital, with a human touch. Our game-changing global marketplace will help bring Dubai Global Connect’s community of brands and buyers online. Our tech is a turbo booster for global trade, and coupled with DGC’s bespoke physical showroom marketplace, Dubai is ready to be the launch pad,” says Grovara Co-Founder and CEO Abu Kamara.

Dubai Global Connect’s (DGC) facility will be one of the highlights of fast-growing Dubai South, the largest single urban master development in Dubai. Dubai South is being developed as an aviation and logistics ecosystem including a multi-modal transport infrastructure connecting air, land, and sea, and planned residential and commercial developments.

DGC is located between Al Maktoum International Airport, which will be the world’s largest airport when construction is complete, and Jebel Ali Port, the Middle East’s busiest port.

With 2.5 billion people within a four-hour flight and 5 billion within an eight-hour flight, Dubai is an ideal place to live, work and play, while offering transparent free-zone regulation across the country. The Dubai South Free Zone offers ease of doing business, and provides broad services that enable 100% foreign ownership and income and personal tax exemption.

What does the partnership mean for regional trade?

Grovara will be the digital global wholesale option for new businesses looking for buyers and sellers, with easy discovery, pricing, and purchasing that saves time and cost while delivering better performance via a curated marketplace. Sellers rely on Grovara’s automated export and operations document managers and achieve faster sales and brand valuations.

“Our seamless and innovative technology and in-country expertise will make it even easier for buyers and sellers from across the entire region to meet halfway in Dubai, where they’ll find all the support they need to grow,” says Grovara Sales Director Eugenia Schlitter.

Dubai Global Connect offers a number of physical spaces and services for brands and buyers, like showrooms, boutique offices, secure self-storage units with direct access to showrooms, and a smart service center offering a one-stop shop for a variety of business services.

Dubai Global Connect (DGC) is also planning a lavish auditorium, innovation hub, entrepreneurship center, and a year-round program of industry-specific programming.

“We welcome Grovara to the Dubai Global Connect community. Grovara will be able to tap into DGC’s year-round physical showroom ecosystem and showcase some of the great brands available on their platform,” says DGC’s Head of Business Development Paul Boots.

“Dubai is the natural gateway to the emerging markets, and the combination of Grovara and DGC will enable brands to expand their reach to a global buying audience, through Dubai.”

“Partnerships like these will support DGC’s ambition to make Dubai a place of reference for the B2B food trade, and we look forward to aiding them with the growth of their business.”