GoTo announces curated marketer Peter Mahoney as its next CMO

Peter Mahoney, Chief Marketing Officer at GoTo
Peter Mahoney, Chief Marketing Officer at GoTo

GoTo, the company making IT management, support, and business communications easy with flagship products GoTo Resolve, Rescue, and GoTo Connect, has announced it has appointed Peter Mahoney as Chief Marketing Officer. He will report to CEO Paddy Srinivasan.

What does Mahoney bring to GoTo in the role?

Mahoney joins GoTo with more than 35 years of experience as a marketing and product executive with experience as a CMO for startups through multi-billion-dollar public companies, like voice and AI leader Nuance Communications, Inc., where he worked for nearly 13 years.

Mahoney founded and served as CEO of Plannuh, a venture-backed software company providing the first AI-driven platform to automate marketing leadership. The Boston-area-based executive is also an active board member, angel investor, advisor, and author. 

I am thrilled to join GoTo and look forward to partnering with GoGetters around the world. I’ve always been impressed by this company and its vital role in solving some of today’s most critical remote support and communication needs,” said Peter Mahoney, CMO of GoTo.

“Together with strong go-to-market models, diverse talent, and a tremendous opportunity for scale and growth, GoTo is a dream role for an operational marketing executive. I look forward to working with the team to unlock the next gear of growth,” Peter Mahoney said.

What does the appointment mean for GoTo?

Paddy Srinivasan, CEO, GoTo
Paddy Srinivasan, Chief Executive Officer at GoTo

Commenting on the appointment of Mahoney, Paddy Srinivasan, CEO of GoTo, said, “When we set out to find a new CMO to bring GoTo’s marketing efforts into the next growth phase, Peter was a clear match. His extensive expertise and passion for developing and optimising marketing plans, coaching marketers, executives, and early career leaders makes him extremely well-positioned to drive demand for our suite of products around the globe.”

“Partnering with sales, product, and support teams, Peter will play a vital role in optimising, personalising, and enhancing the end-to-end experience for our clients to unlock the potential of GoTo’s portfolio of remote management, support, and business communications tools. 

Mahoney joins GoTo on the heels of its rebrand in 2022, a tri-annual product innovation release cadence, and appointment of aChief People and Chief Security and Information Officer. He will lead the nearly 200 GoTo marketers, including Customer Marketing, Partner Marketing, IT Solutions Group Marketing, Unified Communications & Collaboration Marketing, Marketing Operations, Digital Marketing, Brand & Creative, and Corporate Communications. 

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