Fujitsu announces plans to acquire MF & Associates to strengthen DX consulting capabilities in Australia

Graeme Beardsell, Chief Executive Officer at Fujitsu Asia Pacific
Graeme Beardsell, Chief Executive Officer at Fujitsu Asia Pacific

Fujitsu Ltd and Fujitsu Australia Ltd announced plans to acquire Aussie digital transformation (DX) consultancy, MF & Associates. This will strengthen Fujitsu’s management, tech and cyber security consulting capabilities within the public and healthcare sectors in Australia.

What does MF & Associates bring to Fujitsu’s portfolio?

Founded in 2019, Canberra-based MF & Associates is Fujitsu’s fifth acquisition since 2021 in ANZ, as part of a strategic global M&A plan to strengthen business delivery capabilities in key areas. MF & Associates will complement Fujitsu’s recent acquisitions of Microsoft specialist oobe and cyber security firm InPhySec to bolster Fujitsu’s security offerings in Australia.

This is important in the strategy for Fujitsu Uvance, which focuses on the resolution of societal issues and contributes to client growth through cross industry digital solutions. The vision for Fujitsu Uvance includes an expansion of its consulting capabilities of up to 10,000 dedicated staff by fiscal year 2025, to create a robust organisation that can quickly address clients’ business issues, propose solutions and offerings, and execute on delivery at scale.

Graeme Beardsell, CEO, Fujitsu Asia Pacific said, “Fujitsu continues to invest in exceptional DX companies to accelerate our customers’ success. We’re experiencing a growing demand for consulting and cyber security capabilities, and we are delighted to welcome MF & Associates’ team of highly experienced consultants to Fujitsu to support our customers’ needs.”

“At Fujitsu we aim to digitally transform businesses to drive positive, lasting change, for our environment, economies and societies and MF & Associates’ team of experts will further support us in achieving these ambitious goals,” Graeme Beardsell further commented.

What does this mean for MF & Associates?

Mat Franklin, Managing Director at MF & Associates
Mat Franklin, Managing Director at MF & Associates

Managing Director, Mat Franklin, MF & Associates, commented, “We’re excited to become a part of one of the leading global technology companies and to introduce Fujitsu’s impressive technology innovations to our customers. Like Fujitsu, we pride ourselves on having a strong purpose-led approach to the way we do business and we’re thrilled with the synergies this will create for our existing and future clients on their digital transformation journeys.”

Following the acquisition, MF & Associates will operate as a standalone Fujitsu company, retaining its independent identity and all team members. It will be re-branded ‘MF&A, a Fujitsu company’ and will operate under the continued leadership of Mat Franklin, Managing Director, who will report to Stuart Kilduff, Chief Executive Officer at oobe, another Fujitsu Company.