Freshworks names Sandie Overtveld Senior Vice President for APJ & MEA

Sandie Overtveld, Senior Vice President for APJ and MEA at Freshworks

Freshworks Inc., announced the appointment of Sandie Overtveld as the Senior Vice President for its Asia-Pacific, Japan (APJ) and Middle East and Africa (MEA) markets. In this role based in Singapore, Sandie will oversee Freshworks’ growth efforts in these regions and work with brands to help them keep clients and employees at the centre of business.

What does Overtveld bring to Freshworks in the role?

An executive with over 30 years of experience, Overtveld is a recognised thought leader and expert in digital transformation. He has a proven track record of growth and portfolio strategy development and execution in complex global matrix organisations like Microsoft, Hewlett Packard, and Zendesk, and most recently served as the APJ leader of WalkMe Inc. – which successfully pioneered digital adoption platforms (DAP) across the globe.

“I admire Freshwork’s long-standing vision and commitment to its clients. Having worked with entrepreneurial start-ups and complex matrixed environments, I’m excited to take on this challenge to expand business in the APJ and MEA regions. Excited to ultimately expand Freshworks’ global presence and deliver value to businesses of all sizes,” said Overtveld.

What does the appointment mean for Freshworks?

Pradeep Rathinam, acting Chief Revenue Officer at Freshworks

“We’re thrilled to have Sandie onboard to drive Freshworks business growth in the APJ and MEA regions,” commented Pradeep Rathinam, acting Chief Revenue Officer at Freshworks.

“Sandie’s rich regional know-how of the digital transformation experience can help Freshworks deliver even more value to businesses in these regions — showing them that legacy software is a thing of the past and easy-to-use / implement business software is the future for delighting both customers and employees alike,” Pradeep Rathinam further said.