Freightify gets $12m to power digital transformation for freight forwarders

Raghavendran Viswanathan, Founder and Chief Executive Officer of Freightify

Global freight forwarding is a $300 billion industry that facilitates the movement of cargo from one place to another. Freightify’s freight rate management platform is solving the complex challenges facing freight forwarders and helping them to do more business faster at lower costs. Freightify announced a $12 million debt & equity Series A funding round to help power digital transformation of Freight forwarders through Freightify’s suite of products.

What is the market offering of Freightify?

Freightify empowers freight forwarders by providing rate automation solutions to digitize their rate procurement, rate management and quotation processes with ease. The platform allows any forwarder to create a digital storefront to serve their customers better.

It also includes track and trace solutions that help forwarders get the location of vessels and automated milestones within seconds. Freightify’s platform allows forwarders to procure, manage and quote freight prices (including all possible ancillary charges) in less than 2 mins.

Freightify’s new funding round will help launch new functionalities and deliver on a strong and expanded product roadmap, expand the sales presence globally, build channel partnerships, strengthen their marketing to drive growth and increase their brand awareness globally.

What is the market reach of Freightify?

Founded in 2016 and based in Singapore, Freightify initially started as a marketplace for freight forwarders to conveniently search, book and track freight. This experience in automating sea-freight paved the way to a SaaS pivot. Today, Freightify’s platform, with rate management and quoting capabilities, is able to empower freight forwarders to procure, manage and quote freight prices (including all possible ancillary charges) in less than 2 mins.

Over 200 freight forwarding companies providing global logistics services (across 45 countries) use Freightify to digitize their business. These customers have reported reducing processing time by more than 70% and a substantial cost saving in doing business.

Some clients deploy a Freightify white-label platform and have reported an increase in win ratio by more than 20% and a noticeable increase. This success has seen revenues at Freightify triple in the last year as they have attracted the top 100 freight forwarders.

The founder and CEO, Raghavendran Viswanathan has deep experience working in logistics, supply chain and freight management with companies including DHL and Panalpina.

In addition, the company’s management and senior staff come from backgrounds including SaaS startups like Freshworks and GoFrugal, logistics tech startups like Fourkites and Trimble, shipping lines like Maersk and MSC, Large forwarders and logistics companies like CON-LINQ ApS, Dachser Denmark and Wiz as well as Big 4 consulting firms like BCG.

What does the funding mean for Freightify?

Raghavendran Viswanathan, CEO of Freightify, commented “For too long, freight forwarders have been restricted to spreadsheets and legacy processes to do business. We set up Freightify to remove the heavy lifting of manually providing quotations, accepting email/telephonic bookings, managing documentation, coordinating and tracking shipments.”

“Freightify solves these challenges by giving them and their customers a live pricing platform like the ones used by travelers to compare airfares, showing real-time rates on a single screen. Freight forwarders are like the travel agents for global trade, however, air travel is not as complicated as global trade. Supply chains require experts to manage cargo throughout the entire lifecycle and freight forwarders play a vital role in greasing the wheels.”

He also added, “Freight forwarders using Freightify save more than 70% of the time spent on manual tasks and legacy processes, while halving the operational costs to do business.”

“Various marketplaces are attempting to become the Amazon of services for freight forwarders, which will help. We believe in empowering the forwarders and are taking the Shopify route by selling a SaaS product to enable them to create their own communities”

“We have been expanding rapidly across Europe, Australia and key regions in APAC, and are currently expanding in North America. We have a highly skilled product and engineering team that can deliver on a strong product roadmap. Sales people on the field with deep experience in the freight industry. We are building out a strong marketing function that can drive growth.”

What were the investors’ thoughts on Freightify?

The round was led by Sequoia Capital India with participation from TMV and Alteria Capital. The round also includes returning investors Nordic Eye Venture Capital and Motion Ventures.

Mayank Porwal, Vice President at Sequoia India

“The freight forwarding industry is a cornerstone of the global trade economy and despite the massive size, much of the industry remains constrained by manual processes and runs on paper, excel sheets and phone calls,” said Mayank Porwal, Vice President at Sequoia India.

“Freightify, a vertical SaaS platform, is solving this problem by helping freight forwarders automate rate management and make every day operational workflows fast and efficient so that they can focus on serving their customers and growing their business. We are glad to be a part of this journey with Raghav and the team at Freightify,” Mayank Porwal further added.

Existing investor at Freightify, Nordic Eye’s Investment Partner and Manager, Ib Drachmann commented: “We have been impressed by the common vision of the company to democratize technology for the freight forwarding ecosystem. We are happy to see the scale at which Freightify has been growing, adding new logos globally and strengthening their product capabilities. Hence, we are doubling down on backing Freightify.”