Forsta appoints Henry Pooley as Managing Director for Asia-Pacific

Henry Pooley, Managing Director at Forsta

Forsta, a global provider of market research, customer experience (CX), and employee experience (EX) technology, announced that Henry Pooley has been appointed Managing Director for the APAC region, signalling a more significant focus on the region going forward.

What does Pooley bring to Forsta in the new role?

An experienced senior executive, team leader and commercial business strategist, Henry Pooley has nearly two decades of experience in managing and leading global sales and client management teams, with special expertise in SaaS technology. Based in Sydney, Henry Pooley will further strengthen Forsta’s position and growth across the APAC region.

“I’m excited to join Forsta at this incredible time in the company’s growth. The beauty of Forsta’s HX Platform is that it fosters a more holistic understanding of the full human experience across clients, employees and other key audiences, so that firms are empowered to take the smartest action based on more complete insights. It’s a pleasure to be joining the team driving the Asia-Pacific organisation through its next phase of expansion,” said Pooley.

Prior to joining Forsta, Pooley was the Chief Commercial Officer at Fraedom (acquired by Visa), where he was instrumental in transitioning Fraedom’s commercial business into Visa. He also worked in various Director roles at American Express for over nine years, where he oversaw the growth of key regions, including Australia and the United Kingdom.

What were the executive’s thoughts on the appointment?

Kyle Ferguson, Chief Executive Officer of Forsta

“This appointment underpins our commitment to our clients in the APAC. We are focused on expanding our presence in the APAC region in order to grow the depth and breadth of our customers relationships and meet their unique needs,” said Kyle Ferguson, CEO, Forsta.

“With his proven tenure in commercial transformation at a global scale, I am confident that Henry is just the person to accomplish this,” Kyle Ferguson further commented.

Forsta’s HX Platform is built on 30 years of market research and tech expertise, to bring together quantitative and qualitative research tools, expert analysis capabilities, storytelling and visualizations, and tactical and strategic action management in one unified solution.

More than 3,000 businesses across over 100 countries use Forsta to gather, analyse, visualise and act upon HX insights. For more information, please visit: the website