Formula 1 announced that Lenovo is an Official Partner ahead of the upcoming 2022 season. The multi-year deal will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it continues to bring the cutthroat entertainment to its worldwide fanbase.
As global leaders in their respective fields, Formula 1 and Lenovo want to push the boundaries of what’s possible when combining sports with advanced technology.
Formula 1 to integrate Lenovo’s smart solutions
The partnership will involve Lenovo’s technology being used across the Formula 1 franchise, both back at its base and at races. Lenovo’s hardware devices, and High Performance Computing and server solutions will be integrated throughout the organisation’s operations.
From running powerful on-premises data collection solutions to producing higher quality content to support broadcast applications, the collaboration will yield better fan experience.
The partnership will drive global visibility of Lenovo, showcasing Lenovo’s capabilities on a global scale and integrating industry-leading hardware technology at the heart of Formula 1.
It plans to leverage Lenovo’s extensive selection of premium hardware as well as innovative next-generation technology such as augmented and virtual reality, as F1 continues to connect fans with the sport in new and rather more engaging ways.
Formula 1 and Lenovo to maneuver shared missions
F1 announced that it has extended its commitment to create employment and education opportunities for underrepresented groups, in the form of ten engineering scholarships each year through to 2025. Lenovo is also focused on diversity and inclusion and removing barriers, and through the partnership will work with F1 on projects related to this area.
Stefano Domenicali, President & CEO of Formula 1, said, “As we prepare for our record-breaking season, it is exciting for us to join forces with a global leader in technology.”
“Like everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies throughout the season.”
“Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings. We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our followers around the world.”
Yang Yuanqing, Chairman & CEO of Lenovo, said, “We are proud to announce our new global partnership with Formula 1, the world’s most prestigious motor racing competition, to engage half a billion fans all over the world with exciting, innovative experiences.”
“This partnership is based on shared passion for innovation, performance, and the winning spirit. Together we will push the limits to shape a smarter, and more sustainable future.”
Luca Rossi, President of Intelligent Devices Group, Lenovo, said, “Partnering with Formula 1 to deploy Lenovo’s solutions, from base operations to the stunning excitement of the Grands Prix, will help push the boundaries of what is possible and transform the racing experience.”
“Formula 1 is focused on digital transformation and continuing to surprise and delight its fans. Lenovo’s portfolio of hardware, services and solutions will be key to helping Formula 1 create new ways for fans to experience the same thrills you’d experience track side.”