Forever 21 selects Amperity to help accelerate first-party data strategy

Amperity, the enterprise customer data platform (CDP) for consumer brands, announced Forever 21 has selected Amperity as the critical foundation to maximize the value of its omnichannel data through the delivery of relevant, personalized customer experiences. With Amperity, Forever 21 will be able to reach more consumers, while enriching ad campaigns through insights on cross-channel behavior, data science scores, and content affinities.

Why did Forever 21 onboard Amperity?

Forever 21 has a significant amount of customer data from both its digital channels and offline transactions. However, as consumer shopping preferences and behaviors have shifted over the years, the brand needed a comprehensive solution to bring together and manage all of these disparate data sources. Through an Amperity-powered 360-degree unified view, Forever 21 can now unify, activate and acquire new as well as retain existing customers.

Combining first-party data and third-party data can have a significant impact for brands looking to truly understand their clients throughout the customer lifecycle. With Amperity’s AI-powered tech, Forever 21 will also be able to use enterprise-scale identity resolution and audience segmentation to drive retargeting, lookalike and suppression campaigns.

“The future of retail lies in how well a company understands the customer journey. Amperity enables us to create unified customer profiles and actionable insights we need to scale. The company’s best-in-class platform, in combination with its significant retail industry expertise, will help us continue to fuel our growth, deepen customer loyalty, and operate at the highest level of efficiency,” said Jacob Hawkins, Chief Marketing, Digital & Omni officer at Forever 21.

What does the partnership mean for Amperity?

Barry Padgett, Chief Executive Officer at Amperity
Barry Padgett, Chief Executive Officer at Amperity

“Forever 21 is addressing the demands and expectations of the omni-channel shopper by tackling the massive challenge of unifying all their digital and transactional data into a 360-degree customer view. With Amperity, Forever 21 will deliver the excellence consumers expect from brands on a daily basis. We are proud to work with a forward-thinking partner to help take its customer experience to the next level,” said Barry Padgett, CEO at Amperity.

The announcement follows Amperity’s recent announcement of Authentic Brands Group (ABG), the group behind brands like Nine West, Nautica, Ted Baker and David Beckham choosing the leading customer data platform to transform its customer data strategy.

What is the wider industry context of this partnership?

The Importance of Personalization in Retail

In today’s competitive retail landscape, personalization is more important than ever. With so many choices available to consumers, businesses need to find ways to stand out and create a unique shopping experience. Personalization is one way to do this, by providing customers with products and services that are tailored to their individual needs and interests.

There are many benefits to personalization in retail. First, it can help to improve customer satisfaction. When customers feel like they are being treated as individuals, they are more likely to be happy with their shopping experience. This can lead to increased loyalty and repeat business.

Second, personalization can help to increase sales. By understanding what customers want and need, businesses can target their marketing and promotions more effectively. This can lead to more sales and a higher return on investment.

Third, personalization can help to build relationships with customers. When customers feel like they are being understood and appreciated, they are more likely to develop a positive relationship with the brand. This can lead to increased word-of-mouth marketing and advocacy.

There are a number of ways to personalize the retail experience. One way is to use customer data to create targeted recommendations. For example, a retailer might use a customer’s purchase history to recommend similar products or to offer discounts on items that the customer has shown an interest in.

Another way to personalize the retail experience is to use location data. For example, a retailer might send a push notification to a customer’s phone when they are near a store, offering a special deal or promotion.

Finally, personalization can also be achieved through the use of artificial intelligence (AI). AI can be used to analyze customer data and identify patterns and trends. This information can then be used to create personalized experiences for customers, such as personalized product recommendations or personalized shopping journeys.

Personalization is a powerful tool that can be used to improve the customer experience and increase sales in retail. By using customer data and AI, businesses can create personalized experiences that are relevant and engaging to customers. This can lead to increased customer satisfaction, loyalty, and sales.

Here are some additional tips for retailers who want to implement personalization:

  • Start by collecting the right data. This includes customer purchase history, demographics, and interests.
  • Use data analytics to identify patterns and trends. This will help you to understand what customers want and need.
  • Create personalized experiences that are relevant and engaging. This could include personalized product recommendations, personalized shopping journeys, or personalized marketing campaigns.
  • Measure the results of your personalization efforts. This will help you to track your progress and make improvements.

Personalization is an ongoing process. As you collect more data and learn more about your customers, you can continue to improve the personalization of your retail experience. By doing so, you can create a competitive advantage and drive growth for your business.

Gerald Ainomugisha is a business news reporter and freelance B2B marketer with over 10 years of experience in writing high-converting copy and content for businesses of all kinds, especially SaaS providers in the niches of HR, IT, fintech, eCommerce and web3. Since joining Upwork in 2012 (back when it was still eLance), Gerald A. has delivered great results for hundreds of clients, maintaining a 98% Job Success rate as well as 5+ years of Top Rated Plus rating (and Premium Writers Talent Cloud membership). Book a meeting with Gerald A. today to get the powerful SEO content you need! 

Gerald Ainomugisha, B2B marketing expert