foodpanda, Asia’s largest food and grocery delivery network outside of China, has entered into a strategic partnership with TADA, blockchain-based ride hailing platform, to introduce new user benefits for customers in Asia, starting with Singapore and Cambodia. As part of the partnership, both foodpanda and TADA users can enjoy savings, discounted fares and loyalty programme subscriptions across both quick-commerce and ride-hailing platforms.
What does the partnership mean for joint clients?
Up to 30,000 TADA users in Singapore can now opt in to receive a complimentary pandapro subscription which gives them easy access and cost savings to on-demand deliveries. foodpanda has more than one million pandapro subscribers across the region who have exclusive access to free deliveries, special pick-up offers, dine-in deals, and other discounts.
Also with this partnership, up to 30,000 pandapro subscribers in Singapore will automatically receive 25 percent discount vouchers capped at $4 in their TADA accounts which can be used for commuting to their favourite restaurants or anywhere else across the city.
Corporate clients of foodpanda or TADA in Singapore can utilise the combined food delivery and ride-hailing benefits through joint corporate bundles. foodpanda’s service for corporate clients, foodpanda for Business, which offers customisable employee allowances, e-vouchers, employee packages, and access to catering, will now include TADA’s corporate solution.
TADA Corporate is the solution for seamless business transport management. With TADA Corporate, firms can easily manage their teams’ transportation needs for work trips. TADA’s Zero-Commission model allows for greater cost savings without compromising on quality.
Currently, foodpanda users in Cambodia can enjoy free rides to locations that are within three kilometres and 50 percent discount codes for subsequent rides. From 1 May to 30 June 2023, foodpanda customers can also use their TADA voucher codes to get discounted rides when commuting to the various SEA Games competition venues. Similarly, TADA users enjoy a 50 percent discount when ordering food, groceries and more using foodpanda.
What does this mean for TADA and foodpanda?
“Partnering with foodpanda marks another exciting phase for TADA’s growth across the region. After seeing a rapidly growing user base in Singapore, and being one of the most downloaded apps in Cambodia, this partnership will introduce TADA to a larger community relying on ride hailing and food delivery frequently,” said Sean Kim, CEO of TADA Mobility.
“Over time we look to expand the benefits that customers enjoy, making our platforms the most preferred option for their everyday needs,” added Sean Kim, CEO of TADA Mobility.
“On-demand deliveries and ride hailing have become a big part of our daily routines, so we’re constantly thinking of ways to make these conveniences more accessible and affordable for customers,” commented Jakob Angele, Chief Executive Officer of foodpanda, APAC.
“Joining hands and offering even more customer benefits with TADA is a natural next step to bring more choices and greater value for customers who use these services every day.”
“We expect that our partnership will only grow stronger as we continue to tap on each other’s networks and leverage our complementary services, offering customers the added convenience for all our customers across Asia Pacific,” said Jakob Angele concluded.