Fluent Commerce and Merkle launch OMS solutions for VF Corporation

Fluent Commerce has partnered with customer experience firm Merkle, a dentsu company, to implement a new distributed Order Management System (OMS) for VF Corporation. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories firms. It is home to global brands including the North Face®, Vans®, Timberland® and Dickies®.

What does the partnership mean for VF Corporation?

VF launched the new OMS across several brands and expects to expand the implementation across APAC. The platform will support online orders and sales by providing a single view of inventory. It will offer the capability for users to handle customer queries more efficiently.

VF’s products are sold in over 125 countries. This includes branded ecommerce portals and about 1300 owned retail stores. The implementation of Fluent Order Management includes Ship from Warehouse, Orchestration, Customer Service and Marketplaces integrations. The ability to handle return and refund will be turned on in the next phase of the rollout.

What does this mean for Merkle and Fluent Commerce?

Graham Jackson, Chief Executive Officer at Fluent Commerce

Graham Jackson, CEO at Fluent Commerce, commented: “Fluent Order Management is the choice of many leading brands around the globe who are looking for a smart and proven platform which can adapt quickly to changing conditions and can scale easily as they grow.”

“We are pleased to see our OMS being successfully rolled out by VF and look forward to working with Merkle on future phases of the project,” Graham Jackson further commented.

“Businesses with a global footprint and growth plans will have the ability to support many regions, channels and brands with one system, but still scale flexibly whilst allowing for customisations was paramount. We found that in Fluent Order Management,” commented Patrick Deloy, Managing Director of Merkle/ Dentsu Asia Pacific Commerce and Loyalty.