FEELM Max wins the Golden Leaf Award for most promising innovation

FEELM, the flagship atomization technology platform belonging to SMOORE – one of the world’s largest vape manufacturers, has won the Golden Leaf Award for “Most Promising Innovation” at the 2022 Global Tobacco and Nicotine Forum (GTNF) in Washington, DC.

Four years ago, FEELM tech won the Golden Leaf Award. FEELM Max won the Golden Leaf Award again, it is also FEELM Max’s second global award this year after winning the Red Dot Award. The award is one of the most prestigious awards and recognizes companies and brands that have made outstanding contributions to the global tobacco and nicotine industry.

Why did FEELM stand above the competition?

“Using FEELM’s updated ceramic coil tech, the FEELM Max offers improved flavor consistency, more puffs and reduced harshness through smaller aerosol particles. Most importantly, the FEELM Max offers greater potential for harm reduction,” the organizer of GTNF announced.

The “Most Promising Innovation” award was open to firms that are launching new tech and products, and was based on design innovation and projected future production efficiencies.

Chief Scientist of SMOORE American Research Institute, Dr. Shi, said: “We have an extensive portfolio of breakthrough tech to enhance the product experience, and we are delighted that FEELM Max has won, and our efforts have been recognized by global industry experts.”

Today‘s new award represents another milestone in the continuing evolution of FEELM technology. With new materials, microstructures and processes, the FEELM Max technology sets a new bar in even more harm reduction and product performance improvement.

It embodies the mission of the parent firm Smoore International: innovation for better well-being, which ties well with the theme of this conference “Science, technology and innovation driving transformation.” According to experts, the tech within FEELM Max has the potential to bring the quality associated with reusable vaping products into the disposable market.

What is the market reach of FEELM?

As the world’s first disposable atomization solution with a ceramic core, FEELM Max relies on its underlying technological innovation to surpass the traditional cotton core solution. It provides disposable products with “better taste, more puff, and higher consistency.”

FEELM’s single-use solutions are now sold in worldwide, including in major economies like the US, UK. SMOORE’s financial report for 2022 showed that the revenue of disposable products in the first half of the year reached 319m yuan, up 234.5% from the same period last year.

In addition to redefining products with tech innovation and creating a better vaping experience, FEELM Max also aims to have a lower carbon footprint by introducing a series of green and sustainable technical solutions covering packaging, materials, and production.

The 2020 and 2021 GTNF awards had been postponed to 2022 due to the pandemic, which meant the competition was more intense than ever. The winners represented the innovations in the industry over the past three years, making FEELM even more proud to have won.