Farm to Plate announced its Farm To Plate (F2P), a blockchain-based provenance and tracking product for the Food supply chain that will expand the scope of data transparency to the grassroots of the food industry – end-to-end, from the producers to the consumers.
What is the market offering of Farm To Plate?
The Farm to Plate platform addresses increased regulatory demands for digitization and transparency through GS1 and FDA FSMA Rule #204 compliance and heightens brand trust, financial stability, and reputation by enabling a focus on sustainability, responsible farming, consumer transparency, and significantly reduced recall risk and size. See how it works.
Key Features and Benefits of Farm to Plate
- Microtipping: Enables direct tips to producers from end consumers that are securely, instantaneously transmitted over the blockchain, eliminating middlemen and chances of fraud while giving producers a great boost to their meager revenues.
- Immutable, end-to-end tracking and trace: Immutable, decentralized information ensures no single stakeholder has disproportionate information ownership, eliminating the risk of data fudging.
- Secure access control for information on the blockchain: Strong access controls enable granular control over who has access to what data, ensuring only relevant, required information is accessible to different parties.
- Built on GS1 standards and compliant with FDA FSMA Rule #204.
Why is Farm To Plate a revolutionary product?
In a globalized food supply chain where food is sourced across continents, the level of transparency, from sourcing, transportation, to storage and other details, that consumers are demanding is unprecedented. 73% of consumers prefer brands that are sustainable, honest, and transparent about how and where products were raised or grown.
Sustainable production is also high on their wishlist, with them being willing to pay a huge premium – anywhere from 30% to 40% on average – for sustainably produced goods.
“Farm to Plate will be revolutionary for food brands looking to develop a strong identity with the sustainability-focused modern consumer. By enabling transparency and the ability to directly connect to their suppliers, brands can project a strong image as a modern, conscious corporation to their customers. This is the beginning of a long journey of trust between consumers and food brands,” commented Mika Liss, Strategic Advisor for Farm To Plate.
Food brands are struggling with the weight of regulatory requirements and the consumers’ transparency demands. Providing such in-depth and reliable information in a complex global supply chain poses challenges. There is heavy dependency on manual processes making data vulnerable to fraud and preventing timely information from passing to all stakeholders.
Farm to Plate uses permissioned blockchain, AI-driven tools, and automation through IoT devices to provide access-controlled, immutable, real-time data to the right stakeholders.
What is the mission behind Farm To Plate?
Through innovative use of popular messaging platforms such as WhatsApp, voice transcription, vernacular language translations and offline functionality, Farm To Plate is the first track and trace solution truly accessible to the fisherman and farmer.
Through microtipping, Farm to Plate will leverage the consumer-farmer connection to bring financial stability to the producer community and reduce the risk of overfarming.
“We’ve built F2P with open, industry-standard tech that integrates seamlessly with existing systems. And it’s modular, allowing us to extend its capabilities almost infinitely as we build out features in future releases,” said Saptarshi Choudhury, VP of Product at Farm To Plate.
“Farm To Plate is the first food supply chain solution that will connect every stakeholder to the other, and make them part of the system. Uniquely, we connect consumers and farmers directly – enabling consumer food trust through transparency and financial sustainability for producers through a single QR code,” said Pramod Sajja, President and CEO at Farm to Plate.
“At Farm To Plate, our value proposition is enshrined in the 5 Ts: Trace, Track, Trade, Tip, Trust – and Tip is our favorite because it acknowledges the farmer,” Pramod Sajja concluded.
