eyeo hires former Google executive Frank Einecke to the role of CEO

Frank Einecke, Chief Executive Officer at eyeo

Frank Einecke will join eyeo as its new Chief Executive Officer in May 2022, finalizing the eyeo C-Suite alongside Jutta Horstmann, Chief Operations Officer (COO), Jan Wittek, Chief Revenue Officer (CRO) and Gertrud Kolb, Chief Technology and Product Officer. Einecke will take over the role from Till Faida as he transitions to eyeo’s board later this year.

What is Einecke’s expertise?

Formerly Managing Director of Global Marketing Partners at Google, Einecke brings extensive MarTech skills and decades of experience in leading, building and running international high-growth organizations to eyeo. As CEO, he will continue on the path to scale the vision and organizational structure that Faida and Horstmann have built over the past years.

Horstmann, COO and Managing Director, has been scaling eyeo since 2017. Her leadership together with Einecke will further advance eyeo’s mission of empowering a balanced and sustainable online value exchange. “I’m excited to join eyeo as CEO,” says Einecke.

“I believe that eyeo’s opportunity for social and economic impact are exciting and as I take over the baton from Till, my goal is to continue building on the foundation that Till and Jutta have accomplished. I have humble respect for Till’s decision to hand over the leadership of eyeo and I’m thankful for the trust given to me by him and the other shareholders.”

What does the future hold at eyeo?

As eyeo has increasingly shifted to a business-to-business focus with an ambitious goal of reaching one billion users worldwide, Till Faida’s transition to the board and finding the right successor are imperative, strategic steps in leading eyeo to its next milestone and beyond.

Faida said: “We have had great success over the last ten years. Our ad-filtering tech helps millions of users enjoy an improved online experience and thousands of publishers globally monetize users via nonintrusive advertising that adheres to the Acceptable Ads Standard.”

“We are ready for the next step to propel our growth plans. We want to establish a better value exchange between users, publishers and advertisers that will protect the Internet as a global public resource where high-quality content is profitable and accessible to everyone.”

“I’m very proud we were able to bring onboard Frank as the next Chief Executive Officer of eyeo. With his professional background in business, engineering and leadership qualities, he is the perfect fit to lead the company through its next chapter,” concluded Faida.