Exolyt raises €450K pre-seed to bolster its TikTok analytics offering

Henri Malkki, Co-founder and Chief Executive Officer at Exolyt

Exolyt, a B2B SaaS platform offering TikTok insights, raised 450,000€ in pre-seed from Trado Capital and Founder’s Edge from Finland. The funds will be used to scale the development of higher-value analytics features for business end-users and expand sales and marketing.

What is this mean for the industry?

Businesses of all sizes are grappling with fast-moving short video platforms, especially Tiktok. It creates large amounts of content at a high speed which makes it challenging for businesses to follow, examine and identify key trends. With a mission to help businesses navigate this ecosystem, Exolyt has built an AI-powered platform that interprets TikTok user behavior and performance analytics to give businesses a foresight into the brand’s growth potential.

In 2022, TikTok was the most downloaded app worldwide. It has over 800 million active monthly users and over 3 billion downloads. This led to the growth of business segments of creator agencies and influencer management firms, both of which are using Exolyt’s platform.

It is estimated that the Influencer Marketing Platform Market will have a CAGR of 33.4% by 2030. It comprises influencer and campaign management, analytics, reporting, search, and discovery tools. While Exolyt offers analytics, reporting, and discovery features, it aims to expand the latter segment further for trend forecasting and semantic content analysis.

With these features in place, Exolyt is paving its way toward becoming the go-to-market solution for multi-platform short video analytics and insights for global organizations.

What does the funding mean for Exolyt?

“As the TikTok market grows exponentially, we recognized the absence of tools that can provide holistic, actionable insights for firms,’’ said Henri Malkki, CEO and Co-founder, Exolyt.

“So, Exolyt focused on providing higher value KPIs with not only data-driven performance monitoring but also intelligent social listening and intuitive insights that can disrupt modern approaches to social media strategy and consumer marketing. We are fortunate to find investors who have a robust entrepreneurial background, share our passion for creating something new, and have the experience of turning it into a success,’’ Henri Malkki said.

Jonne Bovellán, Co-founder and Head of Product at Exolyt, commented, “Exolyt’s clientele now consists of medium to large creators, marketing agencies, and consumer brands.”

“However, we also provide a 7-day free trial with convenient access to all our features for anyone who wants to test the platform without any obligation,’’ Jonne Bovellán said.

Why is Exolyt a revolutionary platform?

The founders from Trado capital supported this venture as they shared, ‘‘We recognized Exolyt has the potential to be a forerunner in its own space as they have the ability to capture market trends. Our understanding of value creation by growth companies led us to invest in this team of young and passionate founders who have been successful serial entrepreneurs in the past. So we hope to support them in internationalizing this venture.’’

“There is no other tool in our industry that tracks TikTok influencer campaigns at scale with the quality & reports Exolyt has and does. It helps our team save hours creating reports allowing us to get up-to-date insights fast. Exolyt has been absolutely life-saving. No exaggeration!’’ said Titouan Urli, Global Director of Clients at Gen Z Nation, Germany.

Currently, the company has garnered over a million visitors, and almost 100 customers from 20 different countries, including the US and Japan, are benefiting from Exolyt’s solution.