On a mission to become circular by 2025, evian has reached a key milestone in its sustainability journey by introducing a range of bottles made from bottles.
9 out of 10 shoppers are more likely to buy products produced ethically and sustainably.
Therefore, corporate brands and businesses are shouldering have a growing responsibility to consider the materials they harness when developing their products.
Over an experience of 25 years, evian has taken long-term actions to preserve and protect nature with APIEME, contributing to a more conscious way of producing their products.
Therefore, evian has been progressively using rPET to replace virgin plastic in their water bottles and is using five times more recycled PET in bottles than in 2015.
The strategy behind evian’s efforts to curb emissions
The company has also further reduced carbon emissions in the production process by 50% compared with bottles made from virgin plastic, as with most products in circulation.
The logic behind using rPET is to facilitate a reduction in reliance on fossil fuel and therefore reduce carbon footprint while keeping bottles out of the ocean and nature.
Empty plastic bottles are disposed of using a dedicated collection system.
They are collected in the recycling bins to be sorted by color, size and type, with excess residues removed. They are then processed into resin, transformed into a new bottle.
Shweta Harit, Global Brand Vice President, evian offered additional insight.
“The latest innovation in design is a great achievement that showcases our commitment to our promise to care for the planet by providing our natural mineral water most sustainably.”
“Increasing demand for rPET promotes better recycling systems to keep our oceans clean.”
We encourage our customers to leverage these collection points, ensuring that all bottles become new bottles thus keeping the use of single-use plastic to an absolute minimum.”
evian was certified as carbon neutral by the Carbon Trust in 2020 and B Corp in 2021. That was essentially achieved through carbon emissions reductions in three key areas.
The hatched strategy for the company was mainly to transform the product design in the attempt to make it lighter while also increasing the use of recycled plastic.
Secondly, evian worked around reducing both waste and energy consumption in the production process and distribution by significantly changing the transportation models.