The Estée Lauder Companies announced that Guillaume Jesel has been promoted to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development, effective immediately. Guillaume will report to Jane Hertzmark Hudis, Executive Group President and also to Tracey T. Travis, Executive VP and CFO in her role of overseeing the company’s mergers and acquisitions, for Guillaume’s Luxury Business role.
Guillaume will work closely with the leadership of BALMAIN to translate its visionary creative into a winning luxury beauty brand. In addition to his newly expanded brand leadership responsibilities, Guillaume will continue to play an important role in prospective acquisitions and investment strategy for The Estée Lauder Companies‘ luxury business development.
What were the executives’ thoughts on the promotion?
Commenting on the appointment, Olivier Rousteing, Creative Director of BALMAIN said, “Guillaume is one of the most creative and passionate executives that I have seen in the industry and I know he will help build BALMAIN BEAUTY into a global beauty brand for all.”
“Guillaume’s exceptional understanding of aspirational luxury and his strong brand strategy expertise have been instrumental to the success of TOM FORD BEAUTY. This makes him well-positioned to oversee our new luxury brand, BALMAIN BEAUTY,” said Ms. Hertzmark Hudis.
What does Guillaume bring to his new role at ELC?
Guillaume’s elevation to President, Global Brands, recognizes his tremendous talent in building coveted brands and hero franchises. With TOM FORD BEAUTY for the past eight years, Guillaume spearheaded iconic innovation and strategically expanded the brand’s reach around the world, firmly establishing TOM FORD BEAUTY as a powerhouse in luxury beauty.
Most recently as Global Brand President since July 2016, Guillaume Jesel led the brand to achieve strong net sales growth on a compound annual basis and significantly improve ranking in each of global prestige fragrance and makeup. A Global General Manager for TOM FORD BEAUTY, who will report to Guillaume Jesel, will be announced at a later date.
Guillaume also served in a number of other senior roles since joining ELC in 2000, including Vice President, Global Makeup Marketing, Estée Lauder, and SVP, Global and North America Marketing, M·A·C Cosmetics. At Estée Lauder, he led a collaboration with Tom Ford to create limited-edition collections that served as a precursor to the standalone TOM FORD BEAUTY.