Entravision, a media and ad-tech solutions company, announced that it has entered into a definitive agreement to acquire a strategic stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan. Entravision will expand its commercial partnership reach across the South Asian region.
What is Jack of Digital’s market reach?
Founded in 2020 by ad tech industry veteran Faisal Sheikh, Jack of Digital specializes in global platform partnerships with some of the top advertising, marketing and data platforms. With leadership experience in Pakistan, Jack of Digital provides marketing and communication, advertising sales and relationship management services to a growing customer base.
Jack of Digital maintains exclusive advertising and data sales representations in Pakistan with short-form video platform TikTok, full-stack programmatic platform Eskimi, app entertainment tool SHAREit and ad fraud protection service Spider AF.
“We are excited to announce our investment in Jack of Digital, opening the door for Entravision to the South Asian market. Jack of Digital’s deal with TikTok in Pakistan builds upon our exclusivity with TikTok in South Africa through our acquisition of 365 Digital last November,” said Juan Saldívar, Chief Digital, Strategy and Accountability Officer of Entravision.
“With this investment, Entravision now provides creative digital advertising and marketing services in over 35 countries as we continue to strategically expand our global footprint.”
What does the investment mean for Entravision?
With Entravision’s investment in Jack of Digital, the Company again taps into a high-growth region of the globe with vast opportunities for increased digital connection. Approximately 1.8 billion people which makes up 23% of the world’s population, lives in South Asia, including the countries of Pakistan, India, Nepal, Bhutan, Bangladesh, Afghanistan and Sri Lanka.
In Pakistan, where Jack of Digital is headquartered, 98 million people are digitally connected, representing just under half of the total population, with opportunities for significant growth.
“Entravision’s investment in Jack of Digital is a turning point for our company, and we look forward to partnering together to bring the best in digital media to the South Asian marketplace,” said Faisal Sheikh, Chief Executive Officer of Jack of Digital.
“Having spent the past two decades working in the advertising industries, I’ve had the chance to partner with many different innovative digital players, and I believe having a company like Entravision to support our digital media business in South Asia will be a game changer.”
Upon closing of the transaction, which is subject to customary governmental approvals, all Jack of Digital employees will remain with the company, and Faisal Sheikh will continue to serve as CEO of the business based out of its headquarters in Karachi, Pakistan.