Aussie restaurant dynamic pricing platform, EatClub, has launched a new booking technology to take on booking giants, Open Table and others. The new tech, online table booking system, enables diners to book directly with a venue via Google, social media or the venue’s website.
What is the market offering of EatClub’s booking tech?
According to Eatclub cofounder and Chief Executive Officer, Pan Koutlakis, there has been a move away from large aggregator websites in the food and beverages industry. Venues have been frustrated with those websites hijacking Google search results and pointing, misdirecting customers away from the venues’ websites, then charging them a fee for related bookings.
Built on the back of restaurant reviews and feedback, the technology also helps venues to optimise their space through ‘intelligent’ and suitable booking allocations; automatically joining and splitting tables as well as assisting the staff in rostering for maximum profitability and customer satisfaction. Venues using the EatClub platform receive the new software for free, as part of their existing services, saving many venues between $500-$1000 per month.
Pan Koutlakis states that the dining sector will increase its reliance on dynamic pricing technology and platforms such as EatClub in order to drive sales and grow revenue over the next 12 months. EatClub is already kicking huge goals across Australia. Many venues and restaurants that use EatClub are already adding $10,000 in off-peak revenue every week.
What are the key EatClub executive remarks?
EatClub has become the leading hospitality app for consumers across the country. Hundreds of thousands of people use the EatClub app every week to find great offers at many of the country’s best eateries. “Every year, the number of venues adopting the app increases. There are economic and intangible benefits of filling more seats at off-peak times,” Koutlakis said.
“Our new product, EatClub Bookings is a game-changer for restaurant and food venues in Australia. It will put venues in the line of sight of more diner customers and it also makes it easy for them to book with restaurants directly via Google. Our new product will allow restaurants to better optimise their space with intelligent table management,” Koutlakis said.
“Diners will not need to wade knee-deep into other platforms or search aggregator sites, using our new product, EatClub. Restaurant management can easily book via Google search, Google maps or social media in a matter of clicks. EatClub has rolled out some of the dining industry’s leading technology innovations over the last 12 months which are not only helping venues to increase revenue and improve profit margins, but they are also simplifying their operations.”
“Consumers still want to dine out, but many want to do it in a more cost-effective and diligent way. As interest rates bite, restaurants will increasingly look to platforms like EatClub to secure more affordable dining experiences. If venues have an intelligent dynamic pricing strategy to attract such customers, it is economically very beneficial for them,” Koutlakis further added.
“Dynamic pricing enables restaurants to increase profitability by helping them generate additional revenue when they want it. For example, venues can attract early customers to build atmosphere, fill cancelled bookings, or simply bring in more customers throughout the day – it’s their choice and it’s very profitable when utilising the right strategy. Hotels and airlines have been using dynamic pricing for years. It’s time restaurants had the same opportunity.”