Data sharing is caring: How global firms can drive sustainability with data

Earth is operating at 175% of its natural resource capacity and on track to be operating at 200% by the 2030s. This is not sustainable. This is the only planet we call home and it is our responsibility to look after it. While some firms engage in sustainability reporting, how do we start managing sustainability challenges? The long-term survival of all firms requires a safe and liveable planet, and research continues to show that sustainability drives profitability.

What is the role of data and AI in sustainability?

Snowflake’s Fawad Qureshi and his co-chair Peter Jones from Ikano Insight, asked industry leaders to join them for an open discussion on how data can be leveraged to achieve sustainability goals. Before the roundtable, they asked an AI what it thought the role of data and AI should be in solving for sustainability. Here is the response from ChatGPT prompt:

To kick off the conversation, panel participants were asked to weigh in on the following:

  • What are you doing today with data and analytics to drive sustainability efforts?
  • What do you see as the future for your company? Or, more generally, in using data and analytics to drive sustainability performance?

What are the key takeaways from the discussion?

There was a lively discussion. Here are 10 key takeaways from the event:

Business growth and sustainability are not at odds with one another

Given the pressures around environmental, social and governance (ESG) disclosures, ESG is increasingly becoming non-negotiable to consumers. To drive engagement and customer loyalty, companies should keep sustainability at the forefront of their data strategy.

Embedding ESG in company strategy

Firms are integrating ESG into their corporate strategies. Andreas von Buchwaldt, Grant Mitchell, and Steve Varley of EY (2022) write, “Typically, the necessary data is not captured by legacy processes and systems. CEOs need to identify early the new internal business and impact data they will use to create a true measurement of progress and achievement.” A top-down policy promoting data literacy and sustainability helps make business future-ready.

Short-term concerns don’t need to contend with long-term goals

Profit is the bottom line for success, but firms have started to shift data strategies to support the triple bottom line—profit, people, and the planet—to meet the demands of the modern consumer. There is a challenge of short-term survival today. With the cost of living crisis, growing tension, high inflation, and rising interest rates, firms are even more challenged to prove financial value. Improved data visibility and broader data utilisation can help.

Compensation and engagement drive human behaviour

In order to institutionalise ESG in large organisations, there is a growing pressure to tie senior leadership incentives and bonuses to achieving relevant environmental, social and governance goals, while also looking at how to integrate these across the whole organisation. According to a recent survey by Adobe, workplace sustainability is a must-have for 32% of employees.

Firms with established ESG programs experience more employee pride, which is also a vital driving factor of sustainability performance and has an optimal impact on the firm overall.

The real challenge is sustainability management

Management expert Peter Drucker wrote about how measurement is a requirement in order to achieve management. The EU Cap and Trade system proposed an approach to incentivize companies to continuously improve their sustainability impact. While reporting identifies the gaps, companies across the globe need a data platform that enables it to put a mitigation plan in place, transform business processes, and deliver better results for the environment.

Achieving net zero takes time—start with sustainable IT

We are currently in The Second Machine Age, otherwise referred to as The Fourth Industrial Revolution. New technologies in our everyday life are an inevitability. It is critical to design IT systems with sustainability in mind from the ground up. For example, utilising data infrastructures that can scale compute resources up and down to handle fluctuating demand will inherently be more energy efficient than a data warehouse with regimented sizing.

You should use the data you already have

Data collection and disclosure requirements keep shifting. There’s always an opportunity to compile more data, but it’s important to take action with the data that is already available. The key to ensuring that data is actionable is making it governed but accessible, pushing for company-wide data literacy and sharing data where it makes sense with the customer base.

Businesses need full visibility into the supply chain

What if the supplier several links down the supply chain (“the supplier of my supplier of my supplier …”) is using anti-environmental practices? Which company is responsible for it under the CSRD or Scope-3 regulations? Most companies today do not have visibility into this level of their supply chain. But without this deep visibility, reporting will always be incomplete.

To gain deep visibility, companies need to build practices that allow us to share data across the entire value chain in a transparent, frictionless, low-latency, and fully governed way. In addition to internal data and supply chain data, companies also need to look at several external sources, such as geospatial data and satellite imagery, to see the bigger picture.

To achieve this feat, it requires different kinds of data sets in different formats. The role of data marketplaces will grow bigger in the future. There are some suppliers in the Snowflake Marketplace, such as, which offer multiple levels of supply chain visibility.

Gamification can help engage key stakeholders

Some organisations are using gamification to engage their internal and external stakeholders. This could be an innovative way to get more people to contribute toward ESG targets. You can start building apps, games, and portals based on different data collected to hold sustainability competitions between your employees, customers, and suppliers.

Data mesh may be the key to meeting sustainability goals

For context, Data mesh is a decentralised data architecture and operating model in which data is a product and the teams closest to that data own it, rather than a model in which data is pooled together in a single, centralised data lake or warehouse.

As the authors of this Thoughtworks data mesh for sustainability article note: “Within a data mesh, sustainability can be defined as a key cross-functional use case for data… That helps the teams closest to that data better understand its sustainability implications, and what they can do to help capture and maintain high-quality, reliable sustainability data.”

Let’s get to work

We only have one liveable planet and we are all in this together. Modernising technologies to take full advantage of data and AI can help by providing insights and automation to meet existing sustainability requirements, and prepare us as those requirements evolve.

Theo Hourmouzis is ANZ Regional Vice President at Snowflake.

Theo Hourmouzis, ANZ Regional Vice President at Snowflake