Cyara appoints Max Lipovetsky and Russ Hellmann to its executive team

Alok Kulkarni, Chief Executive Officer of Cyara

Cyara, the Automated Customer Experience Assurance Platform, appointed Max Lipovetsky as VP Products and Russ Hellmann as VP Growth Marketing, as it grows its global foothold.

These two additions follow last month’s appointments of Dean Saunders, Channel and Alliances Director of APAC, and Vikram Verma, Cyara’s first independent board member.

What do the appointees bring to Cyara in the new roles?

Max Lipovetsky

With over 20 years’ experience in the contact centre and IVR industry, Max Lipovetsky brings knowledge as Cyara’s VP Products. In 2003, Max co-founded Global Speech Networks and brought to market one of the first SaaS contact centre clouds – capturing the attention of some of ANZ’s largest businesses. Based in Melbourne, Max will be critical in guiding Cyara through its next stage of product innovation, including the fast-evolving role of AI in testing.

Max Lipovetsky, Vice President Products, said, “Cyara brings agility and accelerated innovation to CX, turbo-charging businesses that are driven to create the best possible experiences for their customers. Cyara does this through CX Assurance; a product category it has created almost single-handedly on a global scale. With its history of innovation and an organisational platform built for growth I’m excited to be joining Alok and the team.”

Russ Hellmann

Russ Hellmann, Fujitsu’s former Head of Global Demand – Digital Innovation, joins Cyara as the VP Growth Marketing. Based in Texas, he will be responsible for developing a centralised capability for regional teams that will enable customer acquisition and partner activation.

Russ Hellmann will lead four strategic pillars of growth – Global Programmes, Digital Marketing, Field Marketing and Partner Marketing – which, together, will play an influential role in planning, building and activating campaigns that will enable Cyara to scale at speed.

Russ Hellmann, VP Growth Marketing, said, “CX is both an art and a science – and only Cyara can measure, test and optimize for both. As the fundamental shift to the cloud continues, ensuring every facet of the CX journey is seamless has become paramount for success.”

“With Cyara’s comprehensive assurance capabilities, expansive partnerships and passionate people, I’m thrilled to be joining a fast-growing category leader that is redefining boundaries.”

What were the executive’s thoughts on the appointment?

Alok Kulkarni, CEO and Co-Founder of Cyara, said, “Securing talent like Max and Russ to help drive our product innovation, value proposition and growth strategy, places Cyara in a very unique, and fortunate position as we head into 2023. We are entering a period of massive disruption within our industry which will create risks and opportunities along the way.”

“From our growth ambitions to our employee happiness, ensuring we have the right leaders is vital and I can’t wait to see the impact Russ and Max will create for clients and the team.”