After much anticipation, leading British brand Dash Water is thrilled to announce it will shake up the Australian soft drink market this September with the launch of its renowned ‘wonky fruit’ infused sparkling waters into 1,500 stores nationwide.
Spotted in the hands of top tastemakers including Robbie Williams and Victoria Beckham, the company has built a reputation as the UK’s go-to healthy sparkling drink made with three simple ingredients: water, bubbles, and wonky fruit, containing no sugar, sweetener or calories
Dash Water is committed to reducing food waste by accepting produce ‘misfits’ that others say no to fruit and vegetables that are wonky, curved, knobbly, and imperfect – but delicious.
Dash Water’s global reach
The London-based business has secured a nationwide listing with 700 Woolworths stores, as well as placement on the shelves of 800 independent retailers across the country.
The Australian expansion marks the first time Dash has been produced locally outside of the UK; the brand’s recyclable cans are manufactured in Victoria, while the product itself is created using Australian spring water.
Dash Water project to sell 1.5 million cans in Australia by the completion of their first full year of trading in 2021. The company’s expansion into the wider APEC region is also well underway, with Dash Water already confirming listings with New Zealand and Singapore.
Dash, the certified B Corporation, are on a mission to make tasty drinks that do good for your health and our planet. Created by young guns Jack Scott and Alex Wright in 2017, Dash Water earned the London duo a spot on the Forbes 30 Under 30 List.
Waste to gold
The idea for the company came through the pair’s shared farming backgrounds, where they saw produce that didn’t hit the ‘beauty standard’ going to waste.
Dash Water’s Co-Founder, Jack Scott, expounded further on this development.
“We noticed that the Australian market is backing the seltzer category in a similar way to the US and UK. Many independent retailers, and Australian supermarkets, are focused on sustainable practices that align with our values as a B-Corporation.”
“We wanted to bring a fresh perspective to the market by continuing to infuse local spring water with delicious wonky fruit, just as we do in the UK. Expanding Dash in Australia gives us the opportunity to expand the business and enter into new and exciting markets.”
Dash judges on taste, not looks and is set to be a hit in the country that believes in a ‘fair go’ for all. Dash Water is available in raspberry, lemon, cucumber and lemon in 4 x 300ml cans.