B2C-style experiences with instant gratification and offer personalization are the standards for all industries and communication service providers (CSPs) are not immune to this pressure. To lead CSPs into this new era of customer experience, CSG® has announced that it has been awarded a patent in the United States and Australia for CSG Encompass.
What does the patent mean for CSPs?
The platform enables telcos to expand portfolios with products and services from partners and tap into the promise of a lucrative B2B2X market. The patent anchors CSG’s position as a leader in B2B2X and protects its unique design for powering a frictionless user experience.
CSG Encompass allows CSPs to create, bundle, and launch products. With CSG’s solution, offers can be built from CSP and partner components and then quoted and managed with zero code required. Built on TM Forum ODA and Open API standards, this means partnerships between CSPs and their partners can be created with zero IT integration cost. Doing so makes it easier, faster and cheaper for CSPs to offer innovative new products and services.
“Enterprises and their partners alike want to interact and transact digitally without having to make significant investments into the creation of components from multiple suppliers themselves,” commented John Abraham, Principal Analyst at Appledore Research.
“B2B2X ecosystems, which bring together digital services from several partners, are the foundation for delivering seamless experiences. They require an open, integrated solution that can manage the complex commerce cycles needed for CSPs to engage with a more diverse range of partners. This patent reinforces CSG’s emphasis on helping telco operators resolve the complexities of B2B2X marketplaces and capitalize on new monetization opportunities.”
What does the patent mean for CSG?
“CSPs need a catalogue-driven solution that allows flexible, scalable and repeatable collaboration across partners to capitalize on the evolving opportunities in B2B2X. CSG Encompass does exactly that,” said Greg Tilton, VP Catalogue, Quote & Order, CSG.
“It allows operators to launch new services faster and seamlessly bolster their business with more personalized customer experiences for both the enterprise and consumers. To be granted this patent is a significant milestone for CSG, and we are proud to lead the industry with a solution proven to make it easier for CSPs to move beyond connectivity.”
Recognized as a TM Forum Catalyst finalist with the first phase of its Channel & Markets project, CSG has proven Encompass as the most effective end-to-end platform to solve the B2B2X zero-touch challenge. The second phase now tests some proposed enhancements to API standards and will be showcased during DTW Asia 2023. From the outset, the company has been a significant contributor to the MEF SONATA SDK and TM Forum Open APIs.
This patent is a testament to CSG’s commitment to advancing the industry and enabling CSPs to use these standards effectively to thrive in the digital economy and beyond.