Amanda Holmes named on CRN’s 2022 Women of the Channel List

Amanda Holmes, EMEA & APAC Marketing Director at Kodak Alaris

The CRN Women of the Channel list honors exceptional women for their strategic vision, thought leadership and channel advocacy that impacts growth and innovation in the channel. The annual CRN Women of the Channel list is the official guide to the top female leaders across all corners of the IT channel – including vendors, distributors, and solution providers whose vision, expertise and contributions make an impact on the industry every day.

Why was Holmes recognized?

By bringing innovative concepts, strategic business planning and comprehensive channel initiatives to life, these extraordinary women support partners and clients with exceptional leadership. CRN celebrates these women, who are so deserving of recognition, for their constant dedication to channel excellence. In her role as EMEA & APAC Marketing Director, Holmes leads and inspires a high performing team of twelve people across both regions.

She works closely with the worldwide leadership team to implement strategic marketing activities to highlight the advantages of the scanners, capture software and professional services from Kodak Alaris. Amanda Holmes has forged strong relationships with key alliance and strategic partners to optimize investments and maximize channel engagement.

What are the stakeholder thoughts on Holmes?

“Amanda works tirelessly to deliver higher value to our organisation, her team and our channel partners. We are delighted to see her achievements, fantastic work and contribution to the business and wider Information Technology channel get recognized by CRN. It’s very well deserved,” commented Sue Rodeman, Head of Global Marketing, Kodak Alaris. This follows Kodak Alaris earning a prestigious 5-star rating in CRN’s 2022 Partner Program Guide.

“We are proud to once again recognize the remarkable leaders on this year’s Women of the Channel list. Their influence, confidence, and diligence continue to accelerate channel success significantly. Their accomplishments will inspire others, and we look forward to witnessing their future contributions to the channel,” said Blaine Raddon, CEO of The Channel Company.

CRN’s 2022 Women of the Channel list will be featured in the June issue of CRN Magazine and online at For more information, please visit the Kodak Alaris website.