Criteo announces expanded retail media offerings for Asia Pacific

Geoffroy Martin, EVP & General Manager, Growth Portfolio at Criteo

Criteo, the technology company that provides a commerce media platform has announced its expansion to offer Criteo Retail Media solution across 6 markets in Asia Pacific (APAC). 

Its industry leading Retail Media solution helps brand advertisers to use retailer’s first-party data to advertise on retailer sites and apps, as well as across the open Internet. 

Criteo Retail Media solution’s global impact

Since its regional launch in Japan by the end of 2019, the Criteo Retail Media solution is now available in 5 more markets, including Korea, Australia, South-East Asia, Taiwan and India.

The solution enables retailers and marketplaces to generate new revenue from their brand partners. Brands can also approach shoppers at the digital point of sale and leverage complete visibility into the impact of their media expenditure on product sales.

This has proven instrumental in providing an optimal user experience, with shoppers able to receive relevant ads on the retailers’ own websites, while they shop conveniently online.

Criteo’s solution which powers retailers and agency customers, is expected to drive nearly $700 million in media monetisation for retailers and $3.3 billion in product sales for brands.

Criteo announced a 3 year partnership with Carrefour to use the platform, where advertisers will be able to promote their products on all of Carrefour’s digital media.

“We quickly expanded our Retail Media offering in APAC, a key growth market for Criteo,” explained Geoffroy Martin, EVP & General Manager, Growth Portfolio at Criteo.

“Our retail media business grew 122% and we are excited to see increasing demand for our technology, especially in the APAC region. A key component of our commerce media strategy, Retail Media is also an addressable market expected to grow quickly.”

“According to global consultants at McKinsey, retail media is a $17B market today, excluding Amazon and China, and will grow at a 22% CAGR to $32 billion in 2024.”

Criteo is leading the charge in Asia Pacific

Over 400 professionals lead up Criteo’s retail media team, including 110 software engineers and product developers. Criteo is quickly growing the team to support rapid demand.

Most recently, Criteo appointed Taro Fujinaka as Managing Director for retail media in APAC.

In this role, Taro will work to drive the regional retail media ecosystem and deliver value to Criteo’s customers and partners as they continue to utilise Retail Media.

Taro has over 16 years experience in digital advertising and Adtech, at Yahoo Japan and IPG Mediabrands Audience Platform where he was involved in prior to joining Criteo.

Most recently Taro was Managing Director at Integral Ad Science where he spearheaded the direction of the company in Japan and Korea for over five years.

Throughout his career, Taro has played a fundamental role in energising the digital advertising industry in Japan and building high-performing teams to achieve market influence for brands. 

Taro has shared his excitement on leading the retail media business in its next phase of growth, and to expand Criteo’s regional portfolio of customers for the technology.

Taro with the team aim to drive awareness, adoption and supercharge retailers’ efforts to leverage high-value media assets and first party data on behalf of leading brands.

“As brands prepare for the post-COVID world, retail media will be pivotal in empowering brands who seek new addressable media opportunities in the evolving identity landscape.”

“Combining a highly differentiated ad inventory with unique first party data, we are confident that its availability and the strengthened capacity of our regional team will help with driving the industry forward in the years to come,” Taro concluded.