Contentstack raises $80 million co-led by Georgian and Insight Partners

Nishant Patel, co-founder and Chief Technology Officer at Contentstack

Contentstack, the Content Experience Platform (CXP) category and composable architecture pioneer, announced $80 million in Series C funding. Georgian and Insight Partners co-led the round with participation from Illuminate Ventures. All three companies continue to grow their investment with Contentstack, contributing to a $169 million total raised thus far.

What were the executives’ thoughts on the funding?

“We are excited to be among the fastest growing SaaS companies in India. Contentstack was incubated in India-based Raw Engineering before it was spun out to take on a more global presence in 2018,” said Nishant Patel, Contentstack’s co-founder and CTO.

“Our mission is to drive massive growth in the Indian startup ecosystem. Recently sponsoring the NASSCOM Product Conclave helped energize that mission; you can expect more of that.”

Georgian’s Lead Investor Emily Walsh will join Contentstack’s board along with Contentstack Chief Financial Officer David Overmyer. “We look for high-growth companies with great leadership and a strong work culture. We also love to help disruptors do what they do best. For all these reasons, we chose to double down on our investment,” Emily Walsh said.

“Contentstack’s ability to ensure customers are successful while also innovating at record speeds positions them as the leader in the CMS market. We are proud to co-lead this round and provide the Company with the support required for true category leadership.”

What does the funding mean for Contentstack?

Contentstack is the largest homegrown Indian CMS representing global brands like Chase, Holiday Inn, Levi’s, Mattel, McDonald’s, Mitsubishi, and Shell. The Company will also use the funds to continue to grow and recruit in Hyderabad, Bengaluru, Pune and Virar-Mumbai.

Contentstack will also use the funds to support enterprises on their path to composable, helping them to meet consumer demand for omnichannel and personalized experiences.

As the only headless CMS offering a solution to “integration hell” with Automation Hub, Contentstack delivers a viable path to composable for enterprises. By automating and streamlining hundreds of activities across technologies and vendors in real-time, enterprises can now more aggressively retire costly legacy content management systems (CMS).

This also allows them to unlock digital experience innovation more broadly andrealize a significantly greater return-on-investment. The Company’s flagship Care Without CompromiseTM program ensures cross-vendor support in composable environments.

What is the market reach of Contentstack?

With Automation Hub and Care Without Compromise, Contentstack is again at the forefront of the composable movement, which strives to set customers up for success in today’s rapidly changing business and technology landscape. Since Contentstack’s Series B in June 2021, its expertise has led to growth in size and scale of use cases as more enterprises have adopted composable architecture at the center of their digital strategies. The Company:

  • Grew to more than 400 employees and approaching 50K+ users in 70+ global markets
  • Doubled the number of customers served and nearly tripled ARR, while maintaining a 97% customer retention rate
  • Scaled with the largest global brands – 42% with greater than $1B in revenue, 35% of them are publicly traded
  • Delivered a cloud-agnostic solution supporting both AWS and Microsoft Azure in the US and Europe

Contentstack is a certified Great Place to Work in India (Sept 2021-2023), won six 2022 Comparably Best Places to Work Awards, and was honored as an Inc. Best Workplaces in 2021. Austin Business Journal named CEO Neha Sampat one of Austin’s Best CEOs in 2022.