The B2B market is antiquated, lagging behind the B2C market by at least 10 to 12 years when it comes to eCommerce and digital transformations. Though a costly and time-consuming process, digital transformation for B2B is vital for the future.
What is the purpose of the B2B conference?
The B2B digital transformation market is worth $5bn and a major focus for B2B over the next few years. The Online Retailer Conference & Expo on July 20th – 21st, has thus created a separate B2B conference to focus on the challenges and solutions for B2B retailers.
Digitalisation has been fast-tracked as a result of the pandemic, placing increased pressure on the B2B market to transform its sales forces and offer more comprehensive eCommerce solutions. Though some companies have achieved this to an extent, very few have reached the 80% digital transformation benchmark as it’s an ever-evolving target stemming from greater demand from customers for more digital options from their B2B suppliers.
The brand new B2B conference track offered by Online Retailer Conference & Expo is a dedicated pillar that will provide an insight on leveraging tech, innovations and the roadmap ahead, featuring thought-provoking discussions that take a deep dive into topics such as customer experience and the role of tech and partnerships in the growth of a B2B business.
Who are the lined-up speakers for the conference?
- James Bates, Acting Executive Director, NSW Department of Customer Service
- Kirat Kahara, Head of eCommerce, Lenovo Australia & New Zealand
- SusieYoung, Head of Digital and Direct Marketing, Signet
- Tarra van Amerongen, Head of Design – Jira Platform, Atlassian
- Alice Fitch, Founder, wHOLA
If you are a B2B considering a digital transformation or a vendor offering a solution for B2B, then this is a ‘must do’ event for you.Tickets are limited and are available to purchase here.