She joins the rapidly scaling Fintech company with a remit to raise awareness of the opportunity Clearco’s AI and data science driven revenue-based funding brings to e-commerce businesses and to devise its foundational marketing strategy in Australia.
What does Alicia bring to Clearco?
Dan Peters, Clearco Australia Managing Director said, “Clearco are pioneers of revenue-based funding, so exceptional marketing is vital to establish the category and educate the market. With Alicia’s experience in strategic digital, integrated marketing and events, I’m confident we have found the ideal marketer to realise our ambitious growth plans in Australia.”
Alicia joins Clearco from digital merchandising solutions provider Coates Group where she spent over two years as Marketing Manager, responsible for product marketing and global internal relations. She was previously Marketing Manager at Integral Ad Science and has held marketing and digital sales roles at STM Goods and carsales.com.au.
What plans does Alicia have for Clearco?
Commenting on her appointment, Alicia Ho said, “Clearco is on a mission to empower e-commerce founders by removing the barriers between ideas and businesses and I’m excited to help Australian businesses realise the benefits revenue-based funding can deliver.”
“I’m looking forward to helping the company continue its growth trajectory with innovative and cut-through marketing initiatives.” Since formally launching in Australia in October 2021, Clearco has invested in over 350 Aussie e-commerce businesses like PychoHealth, McIntyr