When the pandemic hit, marketers scrambled to figure out how to engage with audiences.
Changing consumer behaviour meant that old methods of lead and revenue generation faltered. That’s why the Digital Marketing Institute (DMI) has developed a new social media marketing certification that provides the skills and tools today’s marketers need to succeed.
Digital Marketing Institute to harness social media
During the pandemic, 50% of people bought products on a social platform and that trend shows no signs of slowing down. As a result, traditional and digital marketers need to know how to use social media channels effectively to engage and grow their global audience.
Tadhg O’Connell, Head of Product at the Digital Marketing Institute is optimistic.
“The Digital Marketing Institute’s fully updated and revised specialist certification in Social Media Marketing reflects the ever-changing landscape that is social media marketing.”
“New learning and insights on strategy, social commerce, social apps, video, social platforms, and customer experience as well as practical tools, on-the-job templates are offered.”
“Examples make this the most in-depth program, today, for anyone seeking to deepen their skills and understanding of cutting-edge social media marketing practice.”
Digital Marketing Institute marketing certification
This revised and updated twenty five hour social media marketing course has evolved to provide skills and knowledge that are relevant in 2021 and beyond.
These include:
- A focus on e-commerce through a Social Commerce module
- A social media-focused Social Strategy module
- In-depth coverage of key social platforms like TikTok, Instagram and Snapchat
- More business examples, case studies, and B2B content
- A wealth of practical social media tools and templates
The 10-module Social Media Marketing certification is available to marketers across sectors.
As the global standard in digital marketing professional learning and certification, DMI develops leading players of the most exciting game in the world.
Founded in Ireland, the Digital Marketing Institute has offices in the United States of America and Australia, over 130,000 members, and partners in more than 100 countries.
It works with colleges, universities and businesses to provide marketers with the skills, confidence and industry know-how to stay relevant and make an impact in an evolving world.
Digital Marketing Institute is backed by Spectrum Equity, a leading growth equity firm.
