CellPoint Digital, a global provider of digital commerce and payment solutions, announced a partnership with global eCommerce platform for video gamers, MTC Game. A global retailer, MTC Game provides an online platform for digital codes and services to gamers.
How will MTC Game create more payment options?
The firm will take advantage of CellPoint Digital’s payment platform. This will enable video gamers to experience a frictionless checkout, allowing customers to pay via the popular payment methods on the continent including Bank Transfer and Mobile Money options.
By orchestrating payments across Africa, CellPoint Digital is allowing MTC Game to adopt a multi-acquirer payments model that will ultimately open up new opportunities for growth.
As a result, CellPoint Digital will help increase MTC Game’s top-line revenue by utilising intelligent routing, increasing authorisations, and providing system uptime transparency, as well as reduce the operational cost of accepting cross border payments.
What are the executive thoughts on the partnership?
Sinan BAĞ, Business Development Manager, at MTC Game commented: “The video game industry is one of the largest media sectors in the world, with gamers in every market. We are excited to expand our payment offering for customers in Africa as we know it will give players in the region more seamless access to the games they want to enjoy.”
“CellPoint Digital has been supportive in making this happen. Their consultative approach on which cross-border payment partners we need to approach, and how to best utilise their platform to meet our market goals, has been indispensable. We look forward to adding more payment methods to our platform and taking on new territories together with CellPoint.”
Kristian Gjerding, Chief Executive Officer of CellPoint Digital added: “In regions like Africa, where video game consoles from all three major markets can be found, it is pivotal for sellers to let their consumers pay with currencies and methods beyond their local options.”
“By partnering with MTC Game, we are helping our new partner with its expansion plans. The video game sector has always felt like a natural extension of our success in the gambling and retail industries, and we are excited to disrupt payments in this vertical,” Kristian said.
Currently, Africa is MTC Game’s initial market utilising CellPoint Digital’s orchestration platform, however, the benefits this change brings will help them expand into other regions.