In the three months since the Consumer Data Right (CDR) went live for the energy sector, Adatree – Australia’s market-leading Open Data intermediary, – believes the initial interest shown by energy retailers and hardware providers indicates an industry that’s hungry for more innovative solutions to keep them relevant in a changing and competitive market.
With both electricity and gas prices anticipated to increase by an average of 20% this financial year, and electricity to rise a further 30% next financial year, consumers will demand more visibility across energy usage data and greater understanding of what their options are when it comes to switching to more cost effective energy solutions.
It’s becoming increasingly apparent that it’s no longer enough for individuals to simply exist as passive consumers in the energy space. They want to be active in decision-making processes. And CDR is the only way to power that engagement. With the recent spike in cost of living heaped on top of the climate change crisis, consumers are increasingly critical of energy providers and expect them to embrace innovation to deliver real solutions.
Energy vs banking – how does it compare?
The key difference between energy and finance is that there are clear energy use cases that can’t come to market without energy Consumer Data Right existing. Banking by its very nature is quite a complex industry in the way it operates – there’s a lot of data passed around but it’s data that’s sometimes transmitted two or three times before a decision is made. It can make the journey of launching a use case to market quite complex.
While the financial sector continues to survive without CDR applications, I believe that energy’s evolution can’t happen without Consumer Data Right. Energy knows there is a lot of change coming. The industry is in transition to renewables, but for that to happen you need the precise and dynamic data sets that only Consumer Data Right can provide.
As an industry, there is a real diversity of use case ideas coming from leaders in the energy sector, and without the barriers you see in other segments, retailers and service providers can stand up new Consumer Data Right use cases at pace with market demands. It’s because of this that 2023 is set to see some really interesting use cases come to life.
How is CDR revolutionising Energy?
To put it plainly, Adatree believes the energy sector’s use of Consumer Data Right will create new services that have clear value to consumers and further show that the market understands its need to innovate. Not only does Open Energy provide consumer consented data sharing to power energy-related use cases, but a consumer has full visibility and control over how their data will be used, and may withdraw their consent at any time.
Accessible CDR data types for energy providers and services include:
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customers’ plan data
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account details
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invoice and bill data
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service and metering data
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usage data
Other key difference with energy is that it’s holistically embracing Consumer Data Right as it can see that business is better supported by leveraging its access to the CDR.
What’s in store for energy in 2023?
We can expect to see several energy use cases launched in 2023, including detailed comparison tools to complete solar home solutions that can also be tailored to the needs of each individual home. We’re in conversations with several service providers with some pretty compelling use cases that can be implemented quickly. Every time we meet with a new thought leader, the more ideas we uncover for use cases of CDR energy data.
Alex Scriven is the Chief Operating Officer at Adatree.
