Thursday, September 28, 2023

The unlikely pairing of crypto and e-sports offers strategic opportunities

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The increasing convergence of blockchain-driven platforms with esports and gaming labels has got many wondering if this is a train to hop on or just a bubble set to burst soon. Whether it is to access a new pool of digital natives or enhance brand recognition beyond experienced traders, it is no doubt that the unlikely pairing has gained steady momentum.

ASTN and Melbourne Renegades launch open innovation program

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The Australian Sports Technologies Network (ASTN) has announced that Aussie sportstech startups will have the opportunity to pitch their tech to the Melbourne Renegades as part of a pilot opportunity in a new Open Innovation Pathway program facilitated by ASTN. The Melbourne Renegades will share three business challenges with participating startups that the Big Bash League team is looking to solve by piloting technology solutions or products.

Super Bowl or more like Celebrity Hole: Why the ads are super stale

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Super Bowl, te amo. But what’s happened to you? As your halftime shows get better - Rihanna had better deliver - your ads seem to have become, well, super stale. If last year was Crypto Bowl, this year is Celebrity Hole. Every brand is taking shelter under the umbrella of celebrity and humour. No disputing that we’ve found love in amusing celeb ads; I’ve worked on a few myself. No denying that celebs in ads - when done right - drive impact. And there’s no doubt that the Super Bowl is historically all those things wrapped up. 

Sports injury hospitalisations return to pre-COVID trends, AIHW study finds

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In 2020-2021, about 66,500 Australians were admitted to the hospital for injuries sustained while playing sport – it represents an increase of 14,200 compared with the previous year, with the total number of injury hospitalisations largely in line with pre-COVID trends – according to a new report from the Australian Institute of Health and Welfare (AIHW).

Online sports coaching start-up SLOCOACH scores new partnership with Kayo Sports

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The partnership provides Kayo customers with access to select content created by the SLOCOACH platform, including personalised coaching tips and advice from world leading coaches and athletes to improve the customers’ own sporting performance. Students need to upload a video clip of themselves performing any skill, and they’ll receive unique feedback from the best athletes in the business.

BlueBet Holdings Ltd lists on ASX following its successful $80m IPO

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Mobile online wagering provider, BlueBet Holdings Ltd, will commence trading of its shares on ASX following the completion of its successful $80 million Initial Public Offering (IPO).

Formula 1 partners with Lenovo to bring its high tech to the circuit

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Formula 1 and Lenovo announced today that Lenovo is an Official Partner ahead of the upcoming 2022 season. The multi-year deal will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it continues to bring the highest-level of racing and entertainment to its worldwide fanbase. As global leaders in their respective fields, Formula 1 and Lenovo want to push the boundaries of what’s possible when combining sports with advanced technology.

Global sports company PUMA signs Qatari athlete Mutaz Essa Barshim

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Sports company PUMA has signed Qatari athlete Mutaz Essa Barshim, one of the most successful high jumpers of all time, who will wear the company’s performance products starting at the Diamond League Meeting in Lausanne. With three World Championships and an Olympic Gold to his name, Barshim has already won everything there is to win in his sport.
Todd Allen, Vice President at Global Budweiser

Budweiser and Premier League unveil a new content series for global stars

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Budweiser, an Anheuser-Busch InBev global brand and the world renown Premier League have teamed up to bring footballers and stars of music together in a new content series, 'Behind The Game', which launches very soon for fans around the world on Wednesday 12 April.

Seven taps Komo Technologies to deliver live event and dual screen audience engagement platform

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Australia’s Customer Engagement Platform Komo Technologies has partnered with the Seven Network to deliver an innovative mobile audience engagement platform for the network’s events across the back half of 2023. Komo’s engagement hubs will be used to create and manage seamless digital customer experiences for the 60th annual Repco Bathurst 1000, Seven’s presence at South by Southwest Sydney and the network’s 2024 Upfronts event.