Super Bowl, te amo. But what’s happened to you? As your halftime shows get better - Rihanna had better deliver - your ads seem to have become, well, super stale. If last year was Crypto Bowl, this year is Celebrity Hole. Every brand is taking shelter under the umbrella of celebrity and humour. No disputing that we’ve found love in amusing celeb ads; I’ve worked on a few myself. No denying that celebs in ads - when done right - drive impact. And there’s no doubt that the Super Bowl is historically all those things wrapped up.