Tuesday, May 30, 2023

Oakley moves to inspire cyclists across the globe with its bike chapter

Oakley announces the launch of its newest chapter of the “Be Who You Are” story, which showcases the 2022 Bike Collection and features narration from Team Oakley road cyclist Mark Cavendish. Within, the piece highlights the ways in which a bike is more than just two wheels, it is an enabler of human possibilities, strength, and freedom, giving the rider the power to explore infinite paths.

ASTN makes executive leadership reshuffle as it gears up for growth

Australian Sports Technologies Network (ASTN), the body for sports tech and innovation, announced several changes to its executive leadership team with founder James Demetriou taking a back seat after over a decade of championing Australia’s sportstech industry. James Demetriou, Founder and Chair will move into the position of Executive Director of Commercialisation and Partnerships for the next three years. Dr Martin Schlegel, who holds the position of Board Member will become Chair, and Jasmine Lim the Deputy Chair.
Anne-Laure Descours, Chief Sourcing Officer at PUMA

Voices of a RE:GENERATION by PUMA shapes future of sustainability

Sports company PUMA has recently announced a new initiative that looks to evolve how the brand navigates its corporate sustainability journey by including the next generation’s insights, perspectives and recommendations. The project, known as Voices of a RE:GENERATION, will kick off with PUMA collaborating and giving a ‘seat at the table’ to four, young, environmentalist ‘voices’ from across Europe and the Unites States over a year-long period.

BusyFormula #007: Is this Sebastian Vettel’s long-awaited return to form?

After 2018 however, we did not see anything from Vettel that suggested that he still had what it took to fight for the World Championship or win a race.
Will Mercedes’ reliability bet pay off?

BusyFormula #029: Will Mercedes’ reliability bet pay off in the last races?

My money is still on Mercedes doing the double once more, and whatever the odds are, they are still just odds, not outcomes.

BusyFormula #039: Could early-season team orders cost Red Bull?

During the Spanish Grand Prix, Sergio Perez found himself in the lead on lap 31 of 66, with a shot at victory. However, on lap 47, he was told Verstappen was on a different strategy and should be let through if he’s quicker, to which he responded, “That’s very unfair, but okay.”

Carma announces a new one-year partnership with Hoops Capital

Australian used car platform, Carma, announced a one-year partnership with Hoops Capital, as a Sydney Kings and Sydney Flames sponsor for the NBL23 and WNBL23 season. The agreement sees Carma become Hoops Capital’s official used car dealership partner, a Sydney Flames official partner, and the front-of-short partner for the Sydney Kings basketball team. 

Peloton isn’t the Netflix of fitness – that’s why it can succeed in Australia

Peloton can succeed in Australia if it addresses three pillars essential to any subscription business.

Oakley launches powerful ‘Be Who You Are’ campaign with Julian Wilson

Oakley launched a film with professional surfer Julian Wilson in a ‘Be Who You Are’ series on her decision to step back from competing. Featuring skateboarder Andrew Brophy and photographer Jimmy Lees, the film is a glimpse into the factors that shaped Wilson’s decision to take a break from competitive surfing.

ARQ Group partners with Hawthorn F.C to provide upskilling to players

Digital tech services and consulting firm ARQ Group has signed partnerships with Box Hill Hawks Football Club and Hawks Netball Club, part of the legendary Hawthorn Football Club.