Friday, June 9, 2023
Martin Salter, Chief Executive Officer of WOSUP

WOSUP tapped to trial its reusable aluminium cups during Australia vs Argentina rugby union...

Sustainable packaging solutions firm, WOSUP has scored a trial of its reusable aluminium cups in front of a global audience at the hotly-anticipated Argentina vs Australia rugby union test match at Sydney’s CommBank Stadium on 15 July. A total of 20,000 reusable aluminium WOSUP cups will replace single-use plastic during the test match, which marks the Wallabies’ first and only appearance in Sydney this year before the 2023 Rugby World Cup in France. 
Kylie Rogers, Executive General Manager, Customer and Commercial for AFL

Marvel Stadium taps Amazon’s Just Walk Out to improve fan experience

Long waits at the footy may seem inevitable. Entering the stadium, using the restrooms, and buying food and drink mean waiting in a queue, while a distant audience erupts loudly to the moment you are missing. To solve this, the AFL announced that Melbourne’s Marvel Stadium is the first venue in the Southern Hemisphere to introduce Amazon’s Just Walk Out tech.

Bundesliga giants FC Bayern sign SAP Emarsys to score business goals

SAP Emarsys announced its latest signing: FC Bayern. As one of the most successful football clubs, FC Bayern understands the importance of their fans in creating a dynamic business. Fans are the lifeblood of FC Bayern – driving the team to play at their best. Whether fans are watching from the Allianz Arena or from the other side of the world, FC Bayern wants to them the best possible experiences - which is why the club has appointed SAP Emarsys.  

PUMA and Modibodi launch product for athletes playing on their period

Global sports company PUMA and absorbent apparel brand, Modibodi® are launching the third drop of their best-selling active period underwear range; combining Modibodi’s unique, patented technology with world-class expertise from PUMA. Ever worn white or tight sports uniforms that made you feel uncomfortable about leaking when playing on your period? Or felt exposed in sportswear that left the wings and strings of your disposables on display?

World Triathlon announces Corpay as its official FX payments supplier

Corpay, a FLEETCOR® brand and global firm in business payments, announced that Corpay’s Cross-Border business has entered into an agreement with World Triathlon, the worldwide governing body of international triathlon and its related multi-sports to become their Official Foreign Exchange (FX) Payments Supplier. As part of this partnership, Corpay Cross-Border has also been named an Official World Triathlon Supplier and Official Event Supplier.

PUMA inks deal with Formula 1 to become official licensing partner

PUMA and Formula 1 inked a deal to make PUMA the official supplier at Formula 1 races, granting them the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff at track and create Formula 1 fanwear that targets the sport’s different audiences with exciting lifestyle and motorsport collections. The contract includes rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Tommy Hilfiger, Mercedes-AMG PETRONAS F1 Team and Awake NY joins hands for the Miami...

Tommy Hilfiger, which is owned by PVH Corp., jointly announced together with Mercedes-AMG PETRONAS Formula One Team that New York streetwear brand Awake NY has co-created the new Tommy x Mercedes-AMG F1 x Awake NY collection and campaign. Launched on May 4th ahead of the Miami Grand Prix, the collection combines Awake NY’s founder Angelo Baque’s street-style sensibility with TOMMY HILFIGER’s signature prep aesthetic to create a range of motorsport-inspired lifestyle icons that dares to be different.
James Demetriou, Founding Chair and Director, Commercialisation and Global Partnerships at ASTN

ASTN taps two sporting greats as its first global sportstech ambassadors

The Australian Sports Technologies Network (ASTN) appointed rugby union legend George Gregan, and Winter Olympic ski great Lydia Lassila as its first global sportstech ambassadors. The two world-class athletes and sportstech founders will represent ASTN in an upcoming European trade mission and share their entrepreneurial insights with ASTN’s members.
Pascal Rolling, Head of Sports Marketing at PUMA

PUMA signs partnership with German track runner Konstanze Klosterhalfen

Renowned sports company PUMA recently signed a partnership agreement with German long-distance runner Konstanze Klosterhalfen, who will wear the athletic company’s performance running products starting at the first ever Diamond League event in Doha on May 5 this year.
Anne-Laure Descours, Chief Sourcing Officer at PUMA

Voices of a RE:GENERATION by PUMA shapes future of sustainability

Sports company PUMA has recently announced a new initiative that looks to evolve how the brand navigates its corporate sustainability journey by including the next generation’s insights, perspectives and recommendations. The project, known as Voices of a RE:GENERATION, will kick off with PUMA collaborating and giving a ‘seat at the table’ to four, young, environmentalist ‘voices’ from across Europe and the Unites States over a year-long period.