Sport

Alfa Romeo F1® Team announced the continuation of their cooperation with Everdome, the Mars themed hyper-realistic metaverse experience project, as they continue to explore new synergies between sports and future technologies. Their initial collaboration was confirmed in spring of 2022, with Everdome developing an Alfa Romeo F1® Team branded metaverse experience which debuted at the Abu Dhabi Grand Prix in November of the same year.

Web3 golf firm Play Today has added two of the largest golf equipment brands, Callaway and Adidas Golf, to its golf metaverse as it launches to a global audience, beginning with the NSW Open Golf Championships. Both brands will launch interactive experiences in the metaverse during the NSW Open, to be held at the Rich River Golf Club in Moama, from 16-19 March.

Australian Sports Technologies Network (ASTN) and Women in Sports Tech (WiST) released a new report ‘Paving the way for Sports Innovation in Australia’ to recognise and celebrate over 100 women who are leading sports innovation across Australia within government, industry, sporting institutions, universities and high-performance sport within Australia. 

Z Capital Group, L.L.C. (ZCG) announced it has signed as a Team Partner to Scuderia Ferrari for the 2023 season. Through this deal, ZCG’s logo will appear on the SF-23 livery starting at the Bahrain Grand Prix, the first round of the 2023 Formula 1 World Championship.

Global Sports organisation PUMA has signed a multi-year agreement with Polish long-distance runner and the European Marathon Champion Aleksandra Lisowska. Lisowska will wear PUMA’s performance products starting at the Rotterdam Marathon on April 16. Lisowska started her career in the steeplechase and cross country running before taking on longer distances like the half-marathon and the marathon. Her biggest success came in the summer of 2022, when she won the marathon at the European Championships in Munich.

Super Bowl, te amo. But what’s happened to you? As your halftime shows get better - Rihanna had better deliver - your ads seem to have become, well, super stale. If last year was Crypto Bowl, this year is Celebrity Hole. Every brand is taking shelter under the umbrella of celebrity and humour. No disputing that we’ve found love in amusing celeb ads; I’ve worked on a few myself. No denying that celebs in ads - when done right - drive impact. And there’s no doubt that the Super Bowl is historically all those things wrapped up. 

Sports company PUMA signed an agreement with Olympic 100 meters Champion Marcell Jacobs from Italy, to wear the company’s products starting at the Orlen Cup in Lodz. Even though he started out his career as a long jumper, Jacobs has won a series of titles in the sprint over the past years, including Olympic Gold in the 100 meters and the 4x100 meter relay events. He is also the reigning European 100 meters Champion and the World and European 60 meters indoor Champion. His personal best is 100 meters in 9.80 seconds.

Formula 1 is one of the most lucrative sports across the globe generating approximately $230 million every Grand Prix which is well over the amount generated by other profitable single sports events. The sport generates most of its revenue through sponsorship, broadcast fees, circuit and ticket revenue and corporate hospitality. But behind the fame and buzz of the sport are some incredible businessmen who keep the F1 circus lucrative.

Victoria University (VU) research has found when it comes to playing community sport, it seems girls just want to have fun. The research tracked over 5,000 females who participated either in community club gymnastics or soccer around Australia from 2019 to 2021. About half the respondents had stopped participating, and others were still involved with their sport.

SailGP, the fast-growing purpose-led racing league, is using Oracle NetSuite to support its mission to change the face of competitive sailing. With NetSuite, SailGP has taken advantage of an integrated business system to manage financial processes in new countries, broadcast opportunities, and revenue streams as it aims to double the league’s size within two years.