Wednesday, July 6, 2022

NTT to enhance fan experience at the Tour de France Femmes avec Zwift

NTT Ltd., an IT infrastructure and services firm, is using tech and innovation to enhance the fan experience across both the Tour de France and the Tour de France Femmes avec Zwift.

Beetroot boosts sporting performance in athletes UniSA research study finds

It’s the bright-red root veggie more often found in a borsht than a breakfast smoothie, but the humble beetroot could become one of the next go-to foods for athletes as UniSA research shows it can provide a competitive edge when it comes to playing sport. Evaluating the performance effects of foods thought to have benefit on aerobic performance, researchers found that beetroot, grapes, sour cherries, and pine bark extract, which contribute to nitric oxide availability in the body, boost endurance exercise performance.

BusyFormula #040: Why Monaco and Baku could end Mercedes’ hopes

Last season, Mercedes had started looking invincible after their Barcelona masterclass. But the Monaco Grand Prix followed, triggering a string of five races where Mercedes had no win while Red Bull pulled away in the championship standings. Monaco and Baku are two races that were particularly tough as they struggled. With that in mind, it’s not far-fetched that these two races and others on similar tracks could kill Mercedes’ championship hopes. Why?

Kyle Chalmers and Rabbitohs back new cutting-edge sports tech firm

The latest cutting-edge sports tech venture launched last week in Australia. eo is the new sports tech innovator, applying new innovations to help athletes redefine their limits. The launch of eo includes two ground-breaking wearable devices (plus three in the pipeline) in the fields of concussion assessment and elite swimming performance and has the backing of some of Australia’s highest profile sporting bodies and people like Swimming Australia, NRL South Sydney Rabbitohs, Olympic swimming coach Brant Best, former NRL medical officer Dr Paul Bloomfield, and individual athletes like Olympic swimmer Kyle Chalmers OAM.

A mindful way to curb stress and poor mental health among elite athletes

A new study from the University of South Australia is exploring the realities of elite sports and stress, finding that dispositional mindfulness – a keen awareness and attention to thoughts and feelings in the present moment – can greatly reduce and protect athletes from stress.

Has sports broadcasting and consumption changed forever?

When the first lockdown was announced in March 2020, it came with the news that we’d no longer be able to attend sporting events live. People weren’t able to attend any live sporting events for over a year. As a result, live sports became more accessible to view at home.

Consortium led by Todd Boehly and Clearlake Capital buys Chelsea FC

The consortium led by Todd Boehly, chairman and CEO of Eldridge, and Clearlake Capital Group, L.P. (with its affiliates, Clearlake), announced completion of the ownership transfer of Chelsea Football Club (Chelsea FC). The consortium also includes Hansjörg Wyss, founder of the Wyss Foundation, and Mark Walter, co-founder and CEO of Guggenheim Capital.

BusyFormula #039: Could early-season team orders cost Red Bull?

During the Spanish Grand Prix, Sergio Perez found himself in the lead on lap 31 of 66, with a shot at victory. However, on lap 47, he was told Verstappen was on a different strategy and should be let through if he’s quicker, to which he responded, “That’s very unfair, but okay.”

How many calories will the average soccer fan take during the UCL Final?

SportingPedia surveyed 1,000 football fans across Europe to find out how many calories the average European football fan will consume while watching the Champions League final. The survey asked 1,000 adults what’s on their “Champions League Final Menu” and the conclusion is shocking. The replies revealed that the average person will consume 3928 calories, drinking beer and eating chicken wings, pizza, sweets, nuts, chips, and more.

Golden triangle deal to empower Asia’s sportstech ecosystem

Hong Kong-based Varcis Group, Melbourne’s Australian Sports Technology Network (ASTN) and Mumbai-based HiG Sports strike a partnership to enable APAC market access for companies across Australia, India, Singapore, Hong Kong, Korea, and Japan.