Sport

The Sport Australia Hall of Fame (SAHOF) has announced the exceptional athletes awarded a Tier 1 Scholarship within its revolutionary 2024 Scholarship & Mentoring Program, with four Olympic gold medal champions, a surfing superstar and one of Australia’s most decorated Australian Rules footballers set to mentor the country's next generation of sporting stars.

Australia’s Customer Engagement Platform Komo Technologies has partnered with the Seven Network to deliver an innovative mobile audience engagement platform for the network’s events across the back half of 2023. Komo’s engagement hubs will be used to create and manage seamless digital customer experiences for the 60th annual Repco Bathurst 1000, Seven’s presence at South by Southwest Sydney and the network’s 2024 Upfronts event.

Global cybersecurity firm Trend Micro Incorporated announced that it has been named an Official Partner of the NEOM McLaren Formula E Team. The multi-year deal aligns the brands' innovative cultures, focus on speed and acceleration and commitment to securing complex and dynamic environments whether that be across an electronic vehicle or global enterprise.

Franklin Sports, a manufacturer and retailer in the sporting goods industry, announced that it has signed a new monumental multi-year partnership agreement with Pickleball Australia, the National Sport Organization of the country’s fastest growing sport. As part of the agreement, Franklin’s signature X-40 and X-26 balls have become the Official Balls of Pickleball Australia via member associations, clubs, individual members, and sanctioned tournaments.

HypeAuditor, the world-renown artificial artificial analytics platform for brands seeking fair, transparent, and effective influencer marketing has released new data detailing the Matildas' Women's World Cup journey on social media over the past four weeks. The CommBank Matildas impressed fans all over the world by their spirit and their game throughout the World Cup campaign, gaining 486k new followers on Instagram, a spectacular growth of 344%. 

SmartFrame Technologies, a UK-based tech start-up that is redefining the digital image standard, was appointed the official photography and image-distribution partner of New Zealand Rugby (NZR). SmartFrame has enlisted the services of action press – a photography service provider – led by Ulli Michel, former Global Pictures Editor of Reuters, to capture all photography of the All Blacks, Black Ferns, Māori All Blacks and NZR’s other Teams in Black.

NTT Ltd., a global IT infrastructure and services company, announced that it is enhancing its technology offering for the Tour de France and Tour de France Femmes avec Zwift to bring IoT, edge connectivity, and edge computing to the forefront of the famous sporting event. In 2023, NTT will bring a greater focus on the combined value of these technologies for real-time analytics. Additionally, the organisation will integrate IoT and edge to create the world’s largest “connected stadium” by setting up a digital twin of the race, which will connect layers of real-time information to replicate all aspects of the highly dynamic event digitally.

SHI International, one of the world's largest IT solutions providers, and top National Women’s Soccer League (NWSL) goalkeeper Casey Murphy, announced a mutual brand ambassador partnership. An agreement between SHI and Casey Murphy Goalkeeping Academy (CMGK), the partnership will help fortify the resources available to CMGK coaches and players while also making one of the world’s best goalkeepers the face of SHI’s cybersecurity practice.

Sydney man Dominic Van Der Merwe and three of his mates have just enjoyed one of the greatest sporting events in history - the Ashes Cricket Test between Australia and England at "Home of Cricket" at Lord’s - courtesy of a new Australian start up business called Fanstands. The Bucket List trip of a lifetime was worth over $50,000. Van Der Merwe won the prize after signing up to a subscription to the loyalty program and automatically entering the draw.

The true sports performance brand, ASICS, launched the 2023 Wallabies Rugby World Cup jersey. The Wallabies will don the jersey come September as they compete for the William Webb Ellis Trophy in France. The ASICS jersey was unveiled with a giant replica held by excited rugby fans, Wallabies team members and local community; to symbolise Wallabies fans coming together to support the team on the Wallabies Rugby World Cup journey.