Selling and customer engagement in B2B demands a higher degree of personalisation and engagement. In pre-pandemic times, enterprises struggled with leakage, with outdated sales engagement and channels – post-covid showed that digital is no longer an option but an imperative. In an ever-changing world, where should the CEO’s attention be focused?
The finalists for the 2022 Australia Post Online Retail Industry Awards (ORIAS) have just been announced, recognising the brightest in the retail industry. Over the last two years, retailers have had to adapt and transform more than ever as consumers migrated to shopping online, and this year’s finalists will showcase some of the innovative, transformative strategies.
WorkJam, the digital workplace for firms with frontline employees, announced a strategic partnership with retail body National Retail Association. It aims to keep Aussie retailers across the latest innovations in workplace management tech and will see them deliver events, networking events, thought leadership and awards ceremonies to acknowledge excellence.
A conversation over the side fence between neighbours living in NSW – one a senior Deloitte software engineer, the other a seasoned tech entrepreneur - has led to the creation of humii, an online platform that combines tech with real human analysis across the entire online shopping experience so retail leaders have the insights they need to make the big decisions. With over 5.5 million Aussie households shopping online in January1 and retail businesses continuing to grow their digital footprint, humii gives retailers a way to consistently measure their own performance plus track against competitors. To do this, humii collates data from real people and analyses its meaning, resulting in tangible revenue increases for its clients.
ShopFully and Tiendeo, two of Europe’s innovative tech firms in the Drive to Store sector, announced a deal that has created a global player to further reinvent local shopping. ShopFully has acquired 100% of Tiendeo, a Spanish firm specialising in digitisation of brochures, to create a combined group with teams in 12 countries, a network of 45 million active users, and over 400 partners among the major retailers and top brands globally.
Shopping today is a digital-first experience for Australians. People are shopping more online than ever before. We have seen another important transformation where a person’s first instinct now is to reach for their phone or laptop and look for more details online — rather than relying on physical stores to discover new products or see what’s in stock.
Renovatio Bioscience, a success story by Dr Vincent, a respected antioxidant researcher, food scientist and clinical nutritionist, has secured a deal with Woolworths to expand its range and introduce three new products: a skincare product, Renovatio APSKIN Ultra Serum and two new Renovatio supplements, Renovatio Mental Resilience and Renovatio Skin Remedy.
Clients are tired of companies that pretend to care. Retailers need to be genuine in their altruistic claims or embrace the fact that they’re driven by profits. Time is up for retailers that attempt to convince consumers they’re in business for the greater good, when really, they’re just in it for the money. There’s nothing wrong with a business making money, of course.