Saturday, December 3, 2022

Impressive Digital moves to redefine performance marketing in Brisbane

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Impressive Digital, an independent media agency on a mission to redefine the future of performance marketing, has earmarked Brisbane as one of the fastest growing markets. The firm will take its next step in the evolution of its business and open an office in the Brisbane CBD at the Deloitte Building on Eagle Street on Monday 8 August, led by Lawrence Penn. 

Aussie streaming apps giving giants such as Netflix a run for their money

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New data from market intelligence company, Sensor Tower, reveals how Aussie streaming services are trumping much larger, global players when it comes to popularity and profitability of their streaming services. This follows an increasing number of local media companies launching direct-to-consumer video services to compete against global giants such as Netflix.

SOPA announces the winners of 2022 awards for editorial excellence

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The Society of Publishers in Asia (SOPA), a Hong Kong-based non-profit dedicated to pursuing excellence in journalism, announced the winners of its annual Awards for Editorial Excellence in recognition of outstanding works of journalism over the past year in the APAC region.

The media market showing great signs of recovery post COVID-19

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Arthur D. Little (ADL) has published its 2022 flagship report on the global media market. It focuses on how media, sports, and entertainment firms should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive. The report identifies the key themes that are shaping this new era of media.

AntChain launches solution to protect creators from copyright infringement

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AntChain, the flagship tech brand of Ant Group, launched a new video copy detection solution to help make copyright protection tech more efficient and accessible to content creators. With the developed algorithms, AntChain’s solution can identify and localize infringements in video segments that are difficult to detect by the human eye. The solution can accurately detect copied segment pairs between videos frame-by-frame within a few seconds.