Thursday, June 1, 2023
Data shows pre-recorded webinars on the rise – Redback Connect study

New data shows pre-recorded webinars are on the rise – their global reach is...

The study also showed that simulated live webinars jumped to 17 per cent – up from 10 per cent a year ago – reflecting the increased interest in pre-recording sessions, and two in five webinar users (41 per cent) now pre-record video.
Influencer Marketing

Influencer marketing: here are 3 reasons why it isn’t working for your business

You can’t just choose influencers based on their audience demographics, locations, languages, and followings.

Australian digital advertising market slows across all categories

Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).

90 Seconds launches interactive video production locations map to help brands during coronavirus

As the global situation with coronavirus evolves, the demand for video content has surged as people continue to work at home and interact online.

How to go about branding your business for success [INFOGRAPHIC]

For any business, having proper branding is vitally important. Branding is much more than just a cool logo or a well-placed advertisement.

Is your retail business on life support? Here’s exactly what you need to do

The coronavirus has forced us many retailers to become more agile and remote. Retailers have had to pivot their business; some have closed their doors (either permanently or indefinitely)
social media

How can COVID-19 help your business grow using social media? Here’s what to do...

Taking advantage of any marketing channel that is free during the pandemic, is crucial for many businesses.

Advertisers asked to stop blocking advertising on essential news sites during COVID-19

According to Gai Le Roy, CEO of IAB Australia, news consumption has understandably changed over the last month as people seek out information and return to news websites for regular updates, yet advertisers aren’t keeping step with this demand.
customer attraction, customer retention, customer service

5 great tips on how to reach out, connect and retain new customers

The stronger the connection between your customers and your brand, the more inclined they are to use your services and refer to others.
Typeset Founder, Sarah Mitchell cropped

New research shows majority of business writing isn’t successful [INFOGRAPHIC]

Business communicators are planning to produce more, despite uneven success. The survey found 76% of business communicators know what successful writing looks like, but only 45% think the content they publish is very/extremely effective.