Friday, January 27, 2023

Want to go viral? Tips on how to use Reels to increase business sales

If you’re opening Instagram in 2022, you will no doubt be inundated with Reels, a gold mine for helping you grow your business and following. The short, entertaining videos have a special way of grabbing attention, which can mean plenty of engagement for your brand. Since Reels debuted two years ago, they’ve become the platform's fastest growing feature with an audience reach of up to 728.9 million (Hootsuite Q3 Statshot Report 2022). There is continuous growth for SMBs willing to switch into a more Reel-focused social media strategy.

TotallyAwesome hires industry expert Tom Simpson as Non-Executive Chair

TotallyAwesome, Australia’s advanced digital advertising network for kids, teens, and families, today announced the appointment of Tom Simpson as Non- Executive Chair. The hire comes just weeks after the company announced that it successfully raised $10m in seed funding from Partners for Growth and Yefira Group to invest in product development, onboard sales, data science and machine learning talent; and explore strategic mergers and acquisitions. 

Magnite appoints Priyanka Bajaj as its Head of Demand Facilitation in Asia

Magnite has announced that Priyanka Bajaj is joining as Head of Demand Facilitation in Asia.  Priyanka will be responsible for building and leading the Magnite Demand Facilitation team in Asia, with a focus on developing and growing key strategic demand-side relationships with leading media agencies, DSPs and buyers in the region and driving accelerated growth.

Localsearch pulls rank in search to be leading source for small businesses

Australian-based digital marketing service provider for small-and-medium-sized businesses, Localsearch, is aiming to become Australia’s number one online business directory (now digital presence service), overtaking the longstanding Yellow Pages in the next 24 months. Yellow Pages has held the number 1 spot for online business directories for over 25 years.

Social media analytics platform HypeAuditor hits record growth

HypeAuditor, the AI social media analytics platform for brands seeking fair and transparent influencer marketing, announced a record year of growth as the influencer marketing industry continues to soar, turning into a $16.4 billion industry, by the end of the year. HypeAuditor’s annual revenue for 2021 has increased by almost half (49.6%) in comparison to 2020, marking a major milestone for the firm, which was founded less than five years ago in 2018.

Digital advertising expenditure hits $13.9bn for FY22, finds IAB Australia

The local Australian online advertising market recorded a 22% increase year-on-year (YoY) to reach $13.9 billion for the financial year ending 30th June 2022 according the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. Fuelled by the Federal Election and both the summer and winter Olympics, all categories recorded double digit growth YoY, with video advertising peaking at 58% share of general display advertising. 

Aussies’ digital management agency Sparro deploys’s solution

0, the partnership management platform announced Aussies' largest independent digital marketing agency Sparro, has deployed to enable its extensive client list to better understand the incremental value of partnership marketing across all of its digital marketing channels. According to Cameron Bryant, Partner at Sparro, the agency is seeing an upswing in demand from brands who are seeking new ways to drive incremental revenue. 

Martech platform LUMOS announces an oversubscribed pre-seed round

LUMOS, the world's first MarTech platform to offer brands the ability to promote themselves leveraging the fast-growing gig economy, announced that it successfully raised $800K funding in an oversubscribed pre-seed round from angels and growth equity firms. Founded in 2020 in stealth mode and having launched their MVP in early 2022, LUMOS’ mission is to disrupt and democratise the $40 billion global out-of-home and digital retargeting ad market. 

IAB Australia receiving entries for its annual MeasureUp Research Awards

Media owners, platforms, and tech firms are being invited to enter the 2022 IAB Australia MeasureUp Research Awards, designed to showcase quality Australian media research. Winners will be announced and will present their study in person at the IAB’s MeasureUp conference on Tuesday 25th October 2022. 

Conviva’s streaming analytics innovation wins two awards

Conviva, the streaming analytics platform, has received two awards from the Association for Computing Machinery’s Special Interest Group on Data Communications (ACM SIGCOMM) namely: the ACM SIGCOMM Test of Time and the SIGCOMM Networking Systems Awards.