New research from Templafy, the next gen document generation platform pioneering the content enablement space, shows that today’s enterprises are suffering from a lack of content infrastructure, putting their business success and reputation at constant risk. Templafy’s Content Is Everything global research report was conducted in the US, UK, Australia and Germany surveying 2,296 full-time employees at enterprise-level companies.
Influencer marketing has taken the world by storm. More brands are utilising authentic, “everyday people” to showcase their products with incredible results. Influencer marketing as an industry grew from $1.7bn in 2016 to $13.8bn in 2021. In 2022 it is projected to reach a whopping $16.4bn. As the plethora of options in each industry continue to grow, and new brands expand their reach, consumers search for ways to feel confident in their purchases.
95% of B2B marketing leaders in Australia say B2B “creative confidence” is growing, according to research from LinkedIn, a professional network and leading B2B advertising platform. Marketers who believe B2B firms have become more confident with producing creative campaigns recognise that creativity is vital to brand building (42%), and helps drive memorability amongst clients (25%), which is spurring them to reach new creative heights.
NielsenIQ, a global information services company, has named Tracey Massey as the company’s first Chief Operating Officer (COO). Reporting to the Chief Executive Officer and will oversee all commercial and product aspects, responsible for revenue, product development plans, business units’ strategies, and all market-facing aspects of NielsenIQ.
While The Wired Agency [‘Wired’] is having a record year for revenue and retention, they’re far from immune when it comes to the dire skills shortage situation facing Aussie businesses. But rather than continue with standard recruitment processes, Wired has mixed things up in a big way with the launch of ‘Recruit your mates’. Designed to remove as many barriers as possible when it comes to finding good talent, Recruit your mates takes a direct approach to recruitment by offering an incentive to anyone who recommends successful candidates.
Forsta, a provider of market research, customer experience (CX) and employee experience (EX) tech, announced the Human Experience (HX) Partner Program for Market Research Agencies (MRAs). This program will enable MRAs to offer clients white labeled, integrated Voice of the Customer (VoC) programs hosted on the award-winning Forsta tech platform.
The Queensland based ad tech company, Cartelux, has hired Stephen Burns as Chief Financial Officer to run its financial department and advise the company in its upcoming funding rounds. Stephen will be based at the Cartelux Headquarters on the Sunshine Coast. Cartelux was founded in 2020 by lifelong entrepreneur Joshua Williams to simplify digital advertising.
Fast-growing, full-service, independent media agency Audience Group has nabbed a pedigreed direct marketer and engagement manager from Virgin Velocity, as a part of its work to increase its overall staff complement by 33% by mid 2022. Sean Cooper is an established direct marketer who segued into data analytics and successfully delivered over 100 data analytics and customer management engagements in the last 15 years.
Towards the end of 2021, after investments into marketing support for my Instagram and Facebook, I decided that these Meta platforms were no longer aligned with my business’s values. However, I would be lying if i didn’t say that the feeling of no longer wanting to be on these platforms was running through my mind many months prior making my final decision.
M Science, the pioneer in data-driven research and analytics, announced the launch of its Australia Spending Trends Platform. This initiative marks an expansion of the firm's increasing global presence. Derived from M Science’s cutting-edge data, the platform provides daily, weekly, monthly and semi-annual visibility into benchmarking and consumer behaviours.