Monday, November 28, 2022
New publishing platform drives game-changer for car retailing

New publishing platform drives game-changer for car retailing

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While automotive publishers are traditionally remunerated by interrupting the car buyers’ journey with unwanted advertising or advertorial, the CarExpert business is committed to adding value to its readers by providing the information they need, at the time they need it, created by a team they can trust.

DV powers media quality across CTV beacons in Aussie and New Zealand

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 DoubleVerify, a leading software platform for digital media metrics, data and analytics, today announced it is the first to partner with major broadcasters in Australia and New Zealand. DV offers the broadcasters quality measurement of their CTV advertising inventory. 

Gintonica’s ginormous opportunity for gin lovers to get skin in the game

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Gin lovers & investors are raising a glass to the opportunity of investing in the booming Aussie craft gin industry for just the price of a full-size bottle.
5 Influencer Marketing campaigns to inspire you into starting your own

5 Influencer Marketing campaigns to inspire you into starting your own

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The key principles that need to be a part of every campaign are originality, creativity, and honesty.

Businesses seek to be more adaptive amidst digital experience expectations

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Examining where brands and consumers are in terms of digital maturity and expectations for DX, Optimizely surveyed 1,177 business executives across eCommerce, marketing and IT functions in addition to 5,000 consumers based in the USA, UK, Germany, Australia and Sweden.

Guild of Guardians mythic hero Lia NFT sells for record breaking $273k

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Guild of Guardians, an NFT-based mobile role-playing game (RPG) published by Immutable and developed by Stepico Games announced that its Mythic Hero Lia, the priestess of illumination in the game has been sold for more than $273k, the largest amount paid for a Layer 2 NFT.

How to overcome cyber security challenges in digital marketing

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The marketing landscape is changing and digital marketing is the new norm. Fortunately, it’s easier than ever before to market your business online and reach a global audience.

Magnite invests in new data centre in Singapore to support growing Asia Pacific business...

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Magnite’s DV+ and CTV platforms in Singapore will standardise operations and provide maximum efficiency for buyers and publishers. The investment also allows Magnite to provide the robust technical capabilities necessary to support increased traffic.

Melrose Group appoints Nathan Cheong as new Chief Executive

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Melrose Group, one of Australia’s most trusted, reliable and leading health food companies, has appointed Nathan Cheong as its new Chief Executive Officer.

Digital 2022 Report finds that 83% of Australians are now on social media

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Hootsuite, the global leader in social media management, and We Are Social, the socially-led creative agency, have released Digital 2022 Australia, whhich is their latest annual report that highlights the most notable findings on digital trends and social media in Australia. The number of Australians adopting social media is up 4.6%, with 21m social media users countrywide (almost 1m new users) since last year, equalling to 83% of the total population.