Wednesday, July 6, 2022

Major breakthroughs made by the Bitcoin Lightning Network in 2021

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In January 2009, Satoshi Nakamoto introduced the world to the first implementation of a decentralized peer-to-peer electronic cash system in a tiny package called Bitcoin.

Facilitating content creators’ diversification of revenue on the Facebook platform

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We want them to have the tools and support they need to earn money and thrive, whether creating and sharing content is a primary business, one of many revenue streams, or a lifeline that’s kept their business afloat during the pandemic. Those efforts are making an impact. From 2019 to 2020, the number of content creators earning the equivalent of $10,000 USD per month grew 88% and content creators earning $1,000 per month grew 94%.

ANZ brands and agencies struggling to build privacy compliant culture

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InMobi, a provider of content and marketing tech that help businesses fuel growth, released the findings from a Forrester Consulting study “The Future of Mobile Advertising in a Privacy First World.” The study found that two thirds of ANZ businesses are in the early stage of consumer data privacy practice management of maturity, trying to understand the impact of consumer data privacy developments on their current digital/mobile advertising strategy.

Zoho’s CRM for small businesses adds 7,500+ customers within a year

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We have been using Zoho Bigin since July 2020. It’s an ideal CRM for small to medium size businesses, and has been invaluable for us. It’s not overloaded with unusual or unnecessary features; everything is simple, intuitive and essential for running a business like ours.

Adelaide’s Neon Treehouse triples team and extends roots interstate

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Digital agency Neon Treehouse has cemented its position as one to watch, following exponential team growth, a rapidly developing client portfolio and interstate expansion.

The keys to planning a successful Black Friday sales campaign

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Given the challenges faced by many retailers affected by lock downs and restricted trading in parts of Australia, Black Friday will be a welcome opportunity to make up for lost sales.

DV powers media quality across CTV beacons in Aussie and New Zealand

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 DoubleVerify, a leading software platform for digital media metrics, data and analytics, today announced it is the first to partner with major broadcasters in Australia and New Zealand. DV offers the broadcasters quality measurement of their CTV advertising inventory. 

Personalisation key to revenue and customer experiences finds Emarsys

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Four-fifths (81%) of Australian retail marketers surveyed consider personalisation important to driving both increased revenue and better customer experiences (CX), despite nearly one fifth (16%) being unable to act on their existing customer data. That’s according to the “Retail Roadblocks” report, released by customer engagement platform Emarsys. The study which supports Emarsys’ mission to give back “Power to the Marketer” spoke to over 100 marketers at global retail brands to identify the obstacles of retail personalisation in 2022. With almost one fifth (15%) responsible for CX, CRM, digital marketing, branding, client acquisition and customer retention, marketers are stretched thinner than ever before.
Typeset Founder, Sarah Mitchell cropped

New research shows majority of business writing isn’t successful [INFOGRAPHIC]

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Business communicators are planning to produce more, despite uneven success. The survey found 76% of business communicators know what successful writing looks like, but only 45% think the content they publish is very/extremely effective.
Influencer Marketing

Influencer marketing: here are 3 reasons why it isn’t working for your business

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You can’t just choose influencers based on their audience demographics, locations, languages, and followings.