Wednesday, July 6, 2022
google my business, GMB

How you can optimize your Google My Business (GMB) for local SEO

Google My Business feature improves local search results. Local business owners are encouraged to fill out a profile by the search engine giant, which leads to improved visibility.

Why is a customer-centric B2C marketing strategy crucial for your business?

For a long time, many B2C companies have been focusing on mass marketing strategies to hit their business goals. This is the complete opposite of B2B companies that have taken the customer-centric approach to win over important clients, especially since their clients have a high lifetime customer value.

SEO for CEOs of startups: The top four questions CEOs should ask their digital...

Organic search engine optimisation (SEO) can be complex, technical and time-consuming and the challenge of getting it right can be very overwhelming for a CEO of a startup.
SEO optimization and business web analytics. Chart with graph up

The definite CRO (Conversion Rate Optimization) guide for small businesses

Generally CRO is used by big websites which generates lots of traffic and conversions. But even small businesses make use of basic CRO principles to get more conversions.
Data shows pre-recorded webinars on the rise – Redback Connect study

New data shows pre-recorded webinars are on the rise – their global reach is...

The study also showed that simulated live webinars jumped to 17 per cent – up from 10 per cent a year ago – reflecting the increased interest in pre-recording sessions, and two in five webinar users (41 per cent) now pre-record video.

Parcel collection network launches returns solution for SME retailers

Leading parcel collection network Hubbed has launched Hubbed Returns, a returns management platform that enables SME retailers to offer customers an automated returns service that utilises the Hubbed network of 2000 locations Australia-wide. Hubbed launched the platform in tandem with its research that revealed 98% of Aussies shopped online in the last few months, and 36% returned items from those online purchases.

Schneider appoints Josette Addinall as new VP Marketing for Pacific Zone

Schneider Electric, the leader in digital transformation of energy management and automation, has announced a significant addition to its Pacific Zone leadership team by appointing Josette Addinall as Vice President of Marketing Communications and Digital Customer Relationships.

Property markets defy valuation logic, according to leading property experts

Traditional property valuation metrics and sales performance no longer provide an accurate prediction of prices in Australia, says a leading panel of experts at an AltX webinar.

Oakley launches powerful ‘Be Who You Are’ campaign with Julian Wilson

Oakley launched a film with professional surfer Julian Wilson in a ‘Be Who You Are’ series on her decision to step back from competing. Featuring skateboarder Andrew Brophy and photographer Jimmy Lees, the film is a glimpse into the factors that shaped Wilson’s decision to take a break from competitive surfing.

Marc DeBevoise joins Brightcove as the new CEO and Board Director

Brightcove Inc., the leading intelligent video streaming, monetization, and communications platform, has appointed Marc DeBevoise as the Chief Executive Officer and Board Director. He will...